It’s that time of year where football fans sit around their televisions waiting for the Superbowl to start. However, not everyone who watches the Superbowl are fans of football; they’re waiting for the commercials that will play during the game.
After many years of the companies making the Superbowl commercials themselves, they are now involving their fans and consumers in what they want to see. For example, the Doritos’s sling baby commercial last year was chosen among others through online voting. It was a huge success among all who watched the game and was voted as one of the best commercials of the Superbowl.
(To see the commercial click on this link http://youtu.be/r2kQFEjkhBQ )
Once again we are seeing the fans voting for their favorites this year. Fans have made their own commercials to endorse not only Doritos’s, but several other companies. What really draws people in is that the company is going to play whichever one has the most votes. They are also using Facebook and Twitter to have people share that they have voted, which will lead to others going and voting too.
According to York Daily Record, “Coca-Cola is asking people to vote for an online match between three groups competing in a desert for a Coke on Game Day. Pepsi and Toyota are using viewers’ photos in their ads. Audi let people choose the end of its Super Bowl ad, while Lincoln based its spot on more 6,000 tweets from fans about their road trips.”
(Click the link the full article http://www.ydr.com/business/ci_22494927/super-bowl-fans-join-advertising-game)
By companies getting fans more involved in what they want to see, and giving them the option to voice their own opinion and showcase what they want to see during the Superbowl, they are giving the people a small amount of power when it comes to what they like.