In 2012, Carly Zakin and Danielle Weisberg co-founded theSkimm. Targeted at millennial women, theSkimm newsletter uniquely summarizes top news stories in a few hundred words. theSkimm is known for its casual tone and young demographic. Here are the top reasons why millennials read theSkimm newsletter.
Monday through Friday at 6am, over 5 million subscribers receive theSkimm newsletter directly to their email. Founders, Zakin and Weisberg, designed theSkimm daily newsletter to seamlessly fit into millennial morning routines. Zakin and Weisberg explain, “We know our audience wakes up, grabs their phones, and checks email from friends and family. With the Daily Skimm, we recognized that email could be a powerful marketing tool to reach this demographic within an existing routine.”
Language and Tone
Additionally, theSkimm newsletter engages millennials through simple and conversational tone. Furthermore, Eve Mayer, CMO of Splash Media, explains, “Conversational tone is attractive, down-to-earth and way less intimidating than articles you’d find in a newspaper.”
Quick to Read
Next, theSkimm newsletter typically contains seven or eight news stories. Due to busy schedules and short attention spans, millennials do not have a lot of time to read the news. So, theSkimm newsletter offers millennials a quick and easy way to stay up to date on relevant issues and events.
Finally, theSkimm newsletter goes beyond summarizing current events. The newsletter explains relevant issues and events without advanced jargon. Additionally, this format allows readers to quickly gain a genuine understanding of current events. theSkimm newsletter ultimately offers millennial women a way to learn about current events in a simple and engaging way.
With the help of theSkimm newsletter, millennials no longer need to be an expert in politics, finance or current events to speak intelligently on these topics.