When it comes to gaining a passionate following, collegiate teams competing in the NCAA March Madness Basketball tournament have stepped up their social media presence.
The competition has traveled from the court to colorful Facebook pages with eye-catching graphics and fan commentary. Most school athletic departments have a presence on Facebook, but schools like the University of Notre Dame, Georgetown and Indiana University have separated themselves from the pack.
Teams can connect with students, fans and followers on a more casual level through their Facebook pages with posts that encourage conversation and spark interest in a university’s brand. Supporting sports teams is a social activity, and social media platforms like Facebook, Twitter and Instagram also provides fans with a fast and easy way to interact with one another.
March Madness Facebook pages give fans a specific and reliable source to check for up-to-date information about their favorite schools without having to dig through other monotonous sports news. Facebook has given colleges and universities across the country an easy way for their sport teams to get the word out about performances while also encouraging school spirit and growing a wider fan base.
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