The NCAA’s March Madness continued this past weekend. Despite everyone’s brackets being busted and Kevin Ware breaking his leg (graphic) the show had to go on! Due to the real time drama social media was there to witness it all unfold. And thanks to the revolutionary analytical tool, Trendrr, we could see how it did. 

Total Activity on Trendrr

Trendrr can be utilized to gauge a variety of social media capacities. One of the most obvious and prominent being the total activity related to a certain program. For the second week of the NCCA tournament the NCAA game’s social media activity was up 215% from 2012. The following image visualizes that finding.

Specific Trends on Trendrr

In addition to tracking the overall social media activity Trendrr also monitors specific trends during the program. For the second week of the NCCA finals the website tracked specific game’s social media activity and also the trend #prayforware. The following photo depicts the results of these trending topics.

 

Whether the NCAA’s March Madness stayed relevant because of Florida Gulf Coast’s Sweet Sixteen appearance or the drama surrounding Kevin Ware’s injury: Trendrr is a new phenomenon that will change the way social media and television come together.