Obama on Between Two Ferns for Zach Galifianakis’s Funny or Die show to promote enrollment of Affordable Care Act.
A surprisingly witty and snarky Obama kept Galifianakis on his toes throughout the interview. An example of their dry humor was when Galifianakis said, it must “stink” that Obama couldn’t run for a third term. He quickly rebutted with,
“If I ran a third time, it would be like doing a third Hangover movie…didn’t really work out very well did it.”
These sharp and comedic zingers weren’t the only points to come out of the show. Obama strategically and effectively communicated the Affordable Care Act to an audience he has been desperate to reach. Approaching the Millennials through an age appropriate, popular online platform like famous Funny or Die, is genius.
Like Obama on Between Two Ferns, to achieve your target audience you must:
- Research and then do more research
- Knowing your audience inside and out
- Target them through the correct and applicable platforms
- Don’t be afraid to standout from the norm
These steps are crucial. The success of these steps was proven when following Obama’s appearance, there was a healthy bump in the number of those who enrolled in the Affordable Care Act.