Online marketing can make or break some companies due to the digital revolution that often sets standards in today’s society. Technology has taken over and it’s not uncommon for individuals to have multiple devices (personal computers, Smartphones, tablets, etc.) to stay connected.
Google’s “The Mobile Movement” says that 82% of people use mobile phones to check their emails.
So what happens when you receive an email that doesn’t display properly on your mobile device? You delete it… Immediately!
According to the new application, GetResponse, “42% of subscribers delete emails that don’t display correctly on their mobile phones.”
So what does this mean for a business? There is a great deal of marketing and consumer outreach being lost through the lack of digital cohesiveness. Technology has helped to encourage and promote a mobile, on the go society, so as a company trying to benefit from email marketing, it is important to make sure your message displays correctly on any device – especially mobile devices!
GetResponse is a new application designed to help digital marketers make the most of the emails sent out to their subscribers by creating a responsive email design. GetReponse allows you to make your emails display properly on any device. When using GetResponse, you are given total design freedom with options to design from a blank canvas or choose from over 500 templates. You can see how the message will appear on any type of device while creating your email, thus, optimizing your marketing outreach to its full extent by keeping all users in mind.
Only 25% of marketers optimize their emails for mobile devices, according to eConsultancy Email Marketing Census 2013. Don’t be a part of the 75% that are missing out on reaching their full audience potentials. Make the most of your emails and all things digital. Remember we live in a mobile age; constantly on the go and forever advancing… don’t fall behind!
For more information on GetResponse and other sources used in this post please visit: http://www.getresponse.com/features/responsive-email-design.html