Snapchat is rolling out a new feature called ‘Context Cards.’ Snapchat Context Cards are a new way to find more information about any snap that users share. The Context Cards will include information like restaurant reviews, reservations, and business contact information. The new feature will also assist with hailing Ubers and Lyfts as part of the update.
Snapchat Context Cards Will Be A Marketing Power.
Snapchat has no problem with user engagement. However, with the introduction of Snapchat Context Cards, Snapchat has a chance to rival Yelp. The user engagement the company already has will be harnessed and turned into a real marketing power. The unique part of Snapchat Context Cards is that Snapchatters will gain access to these reviews and discoveries from the interest they have shown in the past, not by looking specifically for something.
Accessing context cards will be similar to the way influencers and companies hyperlink websites to Snapchat stories. When a Snapchat contains a Context Card, the screen will read “More” to prompt users to swipe up. Once you open the Context Card, it will provide you with information it has to offer from Snapchat’s partners. Snapchat will be partnering with TripAdvisor, Foursquare, Michelin, Goop, OpenTable, Uber, Lyft and more during this feature launch.
Snapchats will only contain Context Cards if it includes a company-specific geofilter, or if a user submits a Snapchat to the local ‘Our Story.’Along with the introduction of Snap Maps a few months ago, Context Cards will increase submissions to public stories. Public contribution is up 40% since the Snap Map’s first appearance and Snapchat expects Context Cards to raise this statistic higher (via The Verge).
Will Snapchat turn into the new and improved Yelp? Maybe. But with such an easy way to gain access to information and such an easy way to make reservations, hail Ubers, and write reviews, it is hard to imagine that Snapchat will not see success with this feature.