Everyone’s favorite mobile game, Candy Crush, is lining up more than just jellybeans. The makers of Candy Crush are preparing to launch an initial public offering to US markets in the coming months.
Candy Crush is a subsidiary of the London company, King Games. King has recently reached out to US Banks, including JP Morgan Chase and Co., Credit Suisse Group AG and Bank of America to prepare the IPO. Although Candy Crush is preparing to go public, the pricing and timing of any deal has not been completed.
King Games was founded in 2003 and began offering games such as 8-Ball Pool online and through other web portals. In 2005 a private equity firm and a venture-capital firm invested $50 million into the company. Since then, the invention of Facebook and smartphones has allowed the company to be the forerunners of the gaming industry.
In 2012 King Games launched Candy Crush, which now has an estimated 15.4 million average daily users and is one of the most frequently downloaded apps on the iPhone and Android. Although Candy Crush is the company’s most popular game, King Games also offers “Pet Rescue” and “Farm Heroes.”
Even though Candy Crush is preparing to go public, the game platform will still remain the same. The only reason why King Games have not taken the IPO plunge is due to the fact that other gaming companies who have gone public have not remained successful for longer than a year.
- More than an adventure - December 8, 2013
- On-the-Go Charging Bags - November 22, 2013
- Batkid Saves Gotham City - November 15, 2013
I am addicted to this game – in fact, it is the reason I am about to post my blog late. Oh the irony!
This is only going to make the game more readily and available and even more addicting! Great post!