Snapchat plans to redesign their app by December. The new design will still open to the camera but there will be layout changes.
The redesigned app will make Snapchat easier to use for people. This redesign is an effort to A big reason for effort to kick stagnant user growth. Snapchat plans to redesign their app by December. However, CEO Evan Spiegel did not specify the exact date of when the redesign will be released.
The new Snapchat design will still open to the camera but the layout will change. There will no longer be separate message threads between friends to the left of the camera and stories to the right. Instead the redesign will have all friend and story based communication to the left of the camera. To the right of the camera there will be videos from users around events like sports games that Snapchat will call “Our Stories.” There will also be content produced by NBC and Buzzfeed. In addition, the right of the camera will also feature stories from verified celebrities. This move aims to further separate interactions between friends and public figures. In addition, Snap will also use algorithms to personalize the feed of videos to the right of the camera.
It is no secret that Snapchat is struggling. Snapchat had a disastrous third quarter that resulted in their stock to tank. Also, Tim Sehn, Snap Inc.’s Senior Vice President of Engineering, plans to resign from the company in December. Sehn is the fourth executive to leave the company after its initial public offering earlier this year.
Spiegel hopes this Snapchat redesign will make Snapchat more accessible. He thinks that the personalized content in the redesign will address the “short comings of feed based social networks like Facebook and Twitter.” Snapchat plans to redesign their app by December and they hope the redesign will help kick-start stalled user growth.