Measuring digital ads with Facebook ad tools can help optimize marketing strategies for businesses. The evolving use of digital devices creates a demand for businesses to strategically connect with customers online and offline. Last year, Facebook introduced three marketing tools to measure the effectiveness of online-to-offline ad impacts. Last week, Facebook offered two new options focusing on targeting offline-to-online leads. These tools help brands understand how effective their Facebook ads are for driving foot traffic and how they can retarget people who interact with the business offline. Continue reading
Category Archives: advertising
Snapchat is one of today’s fastest growing social media platforms and is most popular with millennials. According to Snapchat, they reach 41% of all 18-34-year-olds in the United States. If that age group is your target market, this is why you should consider advertising on Snapchat using sponsored lenses and snap ads.
Businesses continue to grow their marketing strategies as paid social media marketing is on the rise. Social media offers businesses insights into demographics across all platforms, allowing them to tap in to niche markets. Organizations are even allocating top budget dollars toward paid social media marketing software, and the results speak for themselves. Continue reading →
Reposted Image of Free Red Swimsuit Goes Viral
Swimwear company Sunny Co. posted a promotional offer last Wednesday that turned Instagram feeds into a repeating feed. The offer was one millennials could not turn down. The task was simple. Repost the photo on Instagram and tag Sunny Co. within the first 24 hours of the original post, and get a free red swimsuit.
Pinterest is different. Different than what, you may ask. Pinterest is different because it does not fit into the mold for what you likely classify as a social network. Connotatively, a social network implies users share pictures and posts with their “friends,” “followers,” or “connections.” With Pinterest, you take an idea in your head and materialize it. It is the only successful platform of its kind.
Businesses use social networks to advertise and expand their reach to new and existing customers. This way, businesses can present their product or service to a larger audience. Of all the social networks, Pinterest has proven to be extraordinarily effective for clicking through to the business’s site. According to a recent article, Pinterest generates four times more revenue per click than Twitter. Businesses are able to grow with Pinterest unlike any other network. Continue reading →
Twitter is exploring the option to offer a premium subscription to users. This Twitter premium subscription would primarily be targeted towards businesses and professionals. Twitter built its success on free services for the 11 years its operated. Because Twitter hasn’t collected revenue from advertising as other social media sites (Facebook), the company wants to offer business savvy users the opportunity to get more information, faster. Continue reading →
Marketing for restaurants should be straightforward via social media. Food photography rarely fails to entice hungry audiences. However, some food photography can actually deter potential customers if not following certain guidelines. Here are some key food photography tips for engaging audiences via social media. Continue reading →
Coca-Cola is exploring replacing advertising creatives with artificial intelligence bots. Digital executives at Coke believe bots could create music for ads, write ad scripts, post spots on social media, and buy media.
Coca-Cola recently restructured to become a digital business. The digital transformation of Coca-Cola will take place in four areas. These areas include consumer experience, operations, new business, and culture. To improve consumer experience, Coke plans to use artificial intelligence bots to better the content, media, and commerce aspects of their business.
Facebook for Business: Maximizing the Platform
One of the world’s most popular social media platforms is Facebook. Facebook reaches many demographics, making it a viable tool for businesses. Advertising on Facebook may be done organically, or through paid campaigns. For many brands, paid advertising on the platform garners a lot of awareness, and if used consistently, could offer a strong return on investment (ROI.) Continue reading →
IBM’s augmented intelligence program, Watson, is now being used to create speech-enabled ads. These ads allow brands and consumers to communicate within an advertising experience.
Watson is similar to the Amazon Echo and Google Assistant in that it converses with users. But, it is a form of advertising. Campbell’s is one of the first to experiment with Watson speech-enabled ads. In Campbell’s Watson ads, the program becomes “Chef Watson.” Chef Watson combines users’ ingredients with its knowledge of cooking to deliver new recipes to the consumer.