Author Archives: Anna Brooks

Grow Local Businesses Through Facebook

Learn how to market and grow local businesses more effectively with Facebook.

Grow Local Businesses by Going Beyond Review Sites

If your potential new customers hang out on Facebook then that’s where you need to be. People don’t hang out on Yelp or Google but many people check Facebook religiously. Hence, this is where your marketing focus needs to be. Content is key for Facebook marketing. Explain why your business is unique and share testimonials. This is key content for Facebook marketing. Create engaging posts that attract local people. Include content about community impact and how your businesses has perhaps improved peoples’ lives.

Storytelling on Facebook

If you want to grow local business you have to talk about how you want your business to be known. Determine why people should choose your business over a competitor. Offer special, complimentary services or promotions that set you apart from similar businesses. Read here for more examples of ways to attract clients and be better than your competitor: http://rickmulready.com/grow-local-business-with-facebook-ads/ In order to grow local business, use a specific story. Share a request or suggestion your business received and how you implemented a change. This emphasizes that you listen to your clients and adjust to their desires. There is no better way to grow local businesses than sharing testimonials. People want to help local businesses grow if they have heard positive reviews and stories from other locals like them!

Grow Local Businesses by Emphasizing the Little Things

Anytime you are marketing on Facebook, highlight the little features that make your business special. Use these little treasures in your marketing messaging. Your marketing messages can be plentiful and target very specific audiences. For example, if your a coffee shop, advertise that you carry a unique type of milk. This puts you above many competitors and focusses on a niche audience. If you are a dentist, share a unique whitening service you offer. This does the same thing and can help grow local businesses by dominating a specific type of person. Videos are another effective way to reach a large amount of people on Facebook but also focus on specific, key audiences.

Showing your business takes suggestions to heart and puts the desires of their publics as a number one priority is crucial in growing a local business. When a business is local, testimonials, word of mouth and the public’s perception can make or break the growth and success of that business. These are important tips to remember when creating marketing strategies for local business growth. See some examples here:

 

 

 

 

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Drones Increase Social Good in 6 Amazing Ways

Drones’ ability to increase social good in this world occurs only when individuals use the advanced technology in an ethically responsible manner. Drones help aid organizations, scientists, and everyday citizens transform the act of doing good.

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How to Assess Your LinkedIn Company Page Performance

Examining marketing that works for your competitors helps bolster your LinkedIn company page performance. Using key metrics to benchmark your performance against your competitors helps identify your strengths and weaknesses. By analyzing your LinkedIn efforts, you’ll discover what works for you.

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Facebook Story Feature Launched Globally

Launched through an app, the Facebook story feature contains new camera features that give users the ability to story. The Facebook story feature, released this week, also includes other Snapchat-like elements. Continue reading

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How To Choose The Best Live Video Platform

 

Interested in how to choose the best live video platform for your marketing strategy? With these tips you’ll learn how to provide your audience with real time experiences and always choose the most beneficial, live platform! Continue reading

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How to simplify your social media presence.

Looking for ways to simplify your social media presence and free up time for audience engagement?

Explore a few tools that help streamline time consuming tasks that accompany a strong social media presence. Continue reading

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What exactly is the impact of reactions on Facebook?

A look inside how the company revamped the impact of the like button by creating reactions on Facebook.

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Should there be a robot tax?

In a recent interview Bill Gates discussed the concept  of a robot tax and why this might become necessary for our government’s future.

Automation, robotics and technological advancements are exciting, but Bill Gates points out an important caveat. The billionaire Microsoft founder lays out how implementing a robot tax could play a pivotal roll in automation’s impact on our country’s future. Continue reading

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How To Target Custom Audiences On Facebook

Facebook’s latest custom audience features make it much easier to target specific audiences according to their connection and engagement with your Facebook page.

Previously, it was difficult to reach specific people via Facebook because posts would either be shared with the entire Facebook audience or a small segmented group.With six new ways to segment target audiences, Facebook has re invented its ability to reach people who will most likely interact and engage with specific pages and ads.  Continue reading

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