Author Archives: Beatrice Kalish

The Next Frontier of Social Media: Banjo

The Next Frontier of Social MediaThe latest and greatest development in the frontier of social media may just be a company called Banjo. Why haven’t you heard of it? Until recently, the company and its app have been kept tightly under wraps for a big reveal worthy of the impressive nature of the technology. But get ready, because this new form of social media may very well change the world. Continue reading

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Pinterest joins Corporate America

Pinterest joins Corporate AmericaPinterest has always been a social media tool for entertainment, but now Pinterest is joining corporate America through a new tool on Target’s app and website. Today, Target announced that the company would be adding a new feature to their app and website. Customers can take a photograph of any products and find similar products at Target. In the past, Pinterest has been used by individuals to become inspired. For a long time, one of the most appealing aspects of the site was that it was not tied to the advertising and consumerism that has taken over other social media platforms. While some users might find this new point and click to buy option alluring, it may be a turn-off for many others who have valued Pinterest for its emphasis on inspiration and do it yourself.
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Social Media Influencers are Changing the Role of Journalists

Social Media InfluencersSocial media influencers are social media users who have gained credibility in certain areas, such as fashion or entertainment. These individuals typically have substantial followers and impact perceptions of various products, people, or issues. Social media influencers use numerous platforms, but one the most persuasive is blogging because readers feel a personal connection to them through the more intimate and long-term setting of a blog. In some cases, bloggers have even become, if not more, influential than traditional journalism outlets. Continue reading

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Snap Map’s usefulness during Hurricanes


There are now new ways for people to see hurricane coverage other than the news. Snapchat provides a tool, called Snap Map, for people to post Snaps that people around the world can search and see. When Snap Maps was initially invented, most people thought it was a little creepy because anyone allowed could see people’s location. Over time the social media tool became utilized in a way that people did not see coming. People around the world can search an event, topic or city to see the related Snaps. After Hurricane Harvey and Irma, it proved Snap Map’s usefulness during hurricanes.

Snap Map’s usefulness during hurricanes was proven successful during Hurricane Harvey and Irma

Snap Map's usefulness during HurricanesCoverage of storms is difficult to catch during the heat of it, but Snap Map’s usefulness during hurricanes is the next new way to see storm coverage. Texas and Florida experienced these record breaking hurricanes, which resulted in power outages and dangerous flooding. The people who did not evacuate the affected areas went to Snapchat to show the world the prep before the storm, conditions during the storm and the aftermath.

Since Snap Map was invented to show Snaps from all across the world, it was heavily used during Hurricane Harvey and Irma. Snap Map’s usefulness during hurricanes was an added value for a variety of different reasons.

People in America, as well as, around the world were able to see the impact of Hurricane Harvey and Irma. The residents who evacuated, before the storms made landfall, were able to look at Snap Map in their neighborhood to judge whether or not their house was damaged. Not only is Snap Map’s usefulness during hurricanes interesting for people around the world, but it also helped the government and aid organizations know where to send first responders and supplies.

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