Basketball superstar Steph Curry, the point guard for the Golden State Warriors, has partnered with a new social media platform called Slyce. Slyce, a Bay Area startup, is intended to help celebrities utilize social media tools and filter through incoming posts. By using the new platform, influencers are able to optimize social engagement.
Last Wednesday, Facebook launched its new Reactions feature. Facebook users have always been able to “like” a post. But now, users can select emojis expressing “love”, “haha”, “wow”, “sad”, and “angry” to apply to posts and stories they come across in their news feeds. Brands and advertisers on Facebook should be especially excited about this. The new Reactions feature will help brands deliver more targeted and direct messages to their audiences.
She started as a reality TV star. Now, she is arguably the most famous and influential woman in the world. But what is it that makes her so successful? Kim Kardashian perfected personal branding with social media engagement, savvy business and successful marketing.
As of February 10, Facebook offers an automatic captioning tool for brands posting silent videos. This update allows brands to communicate their message through text and visual cues when using the silent autoplay feature. With the use of the new automatic captioning tool, advertisers can insert their message as quickly as possible, encouraging users to stop and watch the video when scrolling through a news feed.
Presidential candidates use social media to generate political momentum. Candidates from both parties in the 2016 election have turned to Facebook, Twitter and Instagram for aid in the fight for the White House. Here is a look at how successfully the major presidential candidates use social media to spread their political views: Continue reading
Creating a content calendar for your Twitter account will make it much easier to plan, implement, and improve your social media strategy. Planning out your tweets will also help in efforts to build your audience and provide quick updates, relevant company or industry news, and immediate responses to costumers’ concerns about products or content.
Tweeting regularly is critical to growing your presence on Twitter and establishing your company’s brand. Creating a content calendar will help you get in the habit of tweeting daily. It will also help you plan out your tweets in advance so that you can provide your audience with compelling, new content in each message you post.
As mentioned above, when making your tweet calendar, focus on creating quality content and developing a regular cadence. This consistency will help your followers learn when and what content to expect from you, and it will help maximize your engagement.
For example, plan out when to post tweets dealing with promotions. By posting exclusive deals and discounts, you will be able to build follower loyalty. Also, plan out a time to respond to costumers’ questions and reviews, allowing for the real-time engagement you need in order to build brand awareness on the social media platform. You might also want to dedicate one day of the week to posts that focus on the people that help your business run smoothly–maybe a photo of employees hard at work or having fun together at a company function.
Additionally, creating a content calendar allows you to examine what kind of content is most popular with your audience. You can plan for the future by making regular adjustments to the content of your tweets in order to further the dialogue with your followers and appeal to their interests.