Author Archives: Desiree Bagby

Flashback Friday

In honor of the weather and this day off of school, I would like to dedicate this post to a reflection of the  amazing years I have spent at SMU.

desireebagby

(This photo was taken three years ago during one of the most memorable weeks of my life, the infamous freshman year ‘snowcation’).

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Zendesk: Cloud Based Customer Service

Zendesk is a could based customer service app that has revolutionized the ability to meet customer’s needs. Zendesk displays an easy-to-use interface that is now being used by more than 200 million people worldwide.

Zendesk

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Justin Bieber Backs New Social Media App: Shots of Me

Just when you thought the world has seen enough selfies, teen pop star Justin Bieber decides to back a new social network site called Shots of Me. This app, which will be marketed by RockLive, is a network exclusively dedicated to selfies.

Shots of Me

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The Digital Age Lego

Lego has decided to overcome the challenges of the digital age by embracing everything that comes with it. With their third incarnation of Lego’s Mindstorms series, Lego has developed five walking and talking robots that can all be programmed by a smartphone app.

Lego

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Mysterious Blank Pages in New York Times

On October 23rd, The New York Times confused readers by printing two blank pages that included nothing but the page number, the issue date, and a small printed URL for the page wordsarelife.com. These blank pages left readers wondering if this was a printing error or if it was intentional. Continue reading

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Buffer Takes Social Media Management to the Next Level

Buffer is a new social media management app that is the perfect solution for a very busy individual who does not have enough time to log on to their social media accounts to continuously update their profiles. With Buffer, you can set up all your tweets and posts at one time, and then schedule what time each one publishes.

Buffer

 

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Microsoft’s Scroogled Ad Campaign is Working

According to statistics, Microsoft’s Scroogled advertising campaign is effectively tarnishing rival company Google’s image. The ad claims Google is ‘Scroogling’ its users by exploiting their private data to maximize their profits.

scroogled

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Offensive Advertising

When we think of offensive advertising, we think of an ad with a racy photo or campaign with a questionable slogan. Typically, we don’t associate an advertising failure to a poor font selection. Well, Pepsi has made this error. Earlier this week, Pepsi released this poster.

o-PEPSI-FONT-570

 

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The U.S. Navy Demonstrates that Twitter is a Powerful Crisis Communications Tool

With recent crisis situations like the Washington Navy Yard shooting, Twitter has shown to be an extremely useful tool in the fast spread of information. Continue reading

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WARNING: Don’t Try and Capitalize on 9/11

Wanting to engage your brand with 9/11 and its anniversary is tough, but can be done smartly. People find it insensitive when brands try to use such days of remembrance as attempts to capitalize and bombard the public with product placement.

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Launch.it: The largest searchable database for everything new

Launch.it is a user-friendly, free social-networking platform that acts as a newsroom and allows individuals to share and discover new products and services the moment they are introduced.

Launch.it provides many advantages to both businesses and consumers as it seeks to create a more socially engaged, better informed, and smarter community.

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