Born from 1998 to 2018, the oldest members of Gen Z are 20-years-old and quickly approaching the workforce. Who exactly is this generation and how are they different from Millennials? Here are the top differences between Millennials and Gen-Z. Continue reading
According to Pew Research, 59% of Americans agree with the statement, “Online dating is a good way to meet people.” In the online dating world, two of the biggest companies are Tinder and Bumble. However, this past week Tinder’s parent company filed a lawsuit against Bumble for patent infringement. Here is everything to know about this highly talked about case: Continue reading
In 2012, Carly Zakin and Danielle Weisberg co-founded theSkimm. Targeted at millennial women, theSkimm newsletter uniquely summarizes top news stories in a few hundred words. theSkimm is known for its casual tone and young demographic. Here are the top reasons why millennials read theSkimm newsletter.
Analyzing metrics plays a key role in executing a successful Google Adwords campaign. However, the overwhelming number of Google AdWords metrics appears daunting at first glance. Bellow are the most influential Google Adwords metrics to determine campaign success. Continue reading
Over 66% of marketers incorporated bloggers into their social media strategy in 2017. Bloggers evolved from part-time hobbyists to powerful influencers running online empires. Top influencers sit front row at New York Fashion Week, receive free merchandise from mega brands and travel around the world. However, living in the public eye is not always as perfect as it seems. Many influencers face serious safety and security problems. Here are some of the issues with privacy and security for influencers. Continue reading
Among the major social media networks, LinkedIn typically takes a back seat. However, you can often learn more about a person from their LinkedIn profile than from Facebook. When used correctly, LinkedIn helps public relations professionals work towards a stronger career. Here are the top reasons you should update your LinkedIn profile: Continue reading