Author Archives: Kelsey Reynolds

Does it really have to end?

I am in complete denial of graduation. While sitting down to write this assignment, I don’t know where to begin because I haven’t come to terms with senior year. My time at SMU is nothing what I thought it would be but everything I could have hoped for.

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You’ve Got Mail: Amazon’s Sunday Delivery

It’s officially the holiday season, which can only mean one thing: shopping. Online shopping is as popular as ever for the holiday’s, allowing customers to forego the busy mall and shop from the comfort of home. However, online shopping leads to days (and sometimes weeks) of waiting for packages. One online retailer is combating this online shopping myth, Amazon. Already known for their prime service two-day shipping, they recently introduced Amazon’s Sunday Delivery.

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A new era for vehicles: Nissan Digital Driving

Nissan made their first vehicle, the Datsun, back in 1914. Fast forward almost 100 years and there are new  products on the fore front: Nissan digital driving. This fall they released the Nismo Watch and the Nissan 3E is set to release at the end of November; proving that cars are no longer just for driving.

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Presenting the #bestofdigi

Popular lifestyle magazine InStyle has released a list with the best websites out there, calling it #bestofdigi. The list was compiled in conjunction with their November issue and highlights the best of the web in seven different categories.

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GIVTED: The next generation of gift giving

The holidays are quickly approaching and you’re at a loss of what to buy. Faces of disappointment and discarded gifts from years past flash thorough your mind. Not this year though, say hello to your new gift giving best friend: Givted.

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Now Streaming: YouTube Music Awards

Recognizing music powerhouses is nothing new, MTV has the Video Music Awards, CMT has the Country Music Awards and let’s not forget about the infamous Emmy Awards. Starting in 2013 a new show can be added to the list, the YouTube Music Awards.

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Snapchat: The New Marketing Tool

Snapchat—known as the outlet for selfies, embarrassing photos and immediate pixel updates of your day—can now add a new title to its skill set, marketing, Companies from the fashion, beauty, and food world have been the first to increase their presence across social media platforms by using Snapchat as a marketing tool. Say goodbye to commercials and print advertisements, you will now be getting your news in ten seconds or less.

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Join the Conversation

Television: the broadcasting of a still or moving image via radiowaves to receivers that project a view of the image on a picture tube (Dictionary). Although the television still does the same job, the process of watching has tremendously changed in recent years. Did you really watch the finale of Breaking Bad if you didn’t make the Facebook status, “All bad things must come to an end”, were you one of the millions to tweet about Miley Cyrus’ VMA twerking performance? In the digital world it is not about watching, it is about telling.

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More to the Music

In the digital age consumers aren’t flocking to the mall for their latest CD purchase, instead they’re simply open the computer. Streaming music online is rising in popularity with sites like Pandora and Spotify and now the latest to join streaming scene, iTunes Radio.  Radio streaming services rely on user data and algorithms to curate custom stations (Forbes); if they all offer the same package how are they staying competitive?

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The power of Pinterest

Unless you have been protesting the digital world, you are familiar with Pinterest. Described as “a tool for collecting and organizing things you love,” it was launched in March 2010 and now has over 70 million users worldwide*. Numerous brands are recognizing the power that lays in Pinterest, most recently brands and designers in the fashion industry.

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Give it UP for your health

In 2013 the popular saying, “an apple a day keeps the doctor away,” should be re-written to “a sync a day keeps the doctor away.” Monitoring your health  takes only clicks thanks to the popular wristband and corresponding app, UP.

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Insta-Ad

Every fall fashion devotes religiously check their mailboxes for one thing: The September Issue. Year by year the issues grow thicker, the 2013 issues rivaling phone books. What could possibly fill those hundreds of pages? Advertisements. Every major brand works tirelessly to have their fall campaign stand out on the glossy pages of the magazine. However, this year one brand’s campaign instantly stood out.

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