Author Archives: Lindsay Bowman

Twitter Doubled the Character Limit to 280 Characters and Users have Mixed Emotions.

.Since Twitter’s founding, brevity has been of paramount importance to the company. But now that twitter doubled the character limit from 140 to 280 characters, tweets are about to get big. The social media platform released a statement explaining that Twitter doubled the character limit in order to give users more room to express themselves.

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Snapchat Struggles with Female Influencers while Instagram Dominates

Since the initial lunch of Snapchat in 2011, the social media platform has seen unbelievable growth and success. Snapchats main user base extends from kids aged 12 to adults age 24 with the most active users falling into the 18-24 range. While they have managed to please most millennials, Snapchat struggles with Female Influencers.

The photo sharing platform platform has proved to be a success, but Snapchat struggles with female influencers most among target market.

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Will Amazon’s Whole Foods Purchase Drives Millions to Join Prime?

The news of Amazon’s Whole Foods purchase that broke this past summer proved to be an epic acquisition for the e-commerce titan. The $13.7 billion dollar deal with Whole Foods left people to wonder what Amazon’s next move would be. Was this Amazon’s attempt to expand beyond e-commerce into physical retail? Or was this a power play? Continue reading

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Instagram Video Engagement is Rising Rapidly

When the social media platform launched the new video feature in June of 2013, Instagram-ers everywhere went nuts. Instagram video engagement began rising immediately with the ability to share ten second micro-videos. This innovative feature, and quickly became fully  integrated into the Instagram culture of not only regular users, but also to huge publishers.

Publishers take note as Instagram Video engagement rises and their businesses benefit.

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