Selfies of teenagers with the infamous flower crown filter undoubtedly come to mind when many people think of Snapchat. What doesn’t come to mind as often, however, are the practical applications that Snapchat poses for brands. While it’s easy to write the app off as a silly social media app, it’s actually proven itself to be an effective platform to help brands connect with consumers.
Companies can reach consumers in several different ways via Snapchat. Brands can create their own profile, sponsor filters, or even design a geotag. It’s an excellent way for a brand to let its personality shine through. It’s also highly personalized and engaging. Furthermore, the quirky platform humanizes a brand and can make it more relatable.