If you don’t understand why people love listicals, or think they are uninformative and lazy, think again. Continue reading
Author Archives: Madeline Lippe
3 ways your business can use Vine to boost engagement
Businesses that have already begun to use Vine to boost engagement have proven that you can make a big impression on consumers in only 6 seconds. Continue reading
Gif it up for the animated future of social media marketing
Ever since Twitter and Facebook began to support animated gifs, the future of social media marketing will be just that: animated.
Master social sharing using a cute animal content strategy
Buzzfeed has mastered social sharing and is bringing digital engagement into a new era. But, how did the social media sovereign ascend and conquer? Simple. They used exhaustive measurement to reveal an obvious truth: no one can resist cute animals—and thus, the cute animal content strategy arose. Continue reading