Author Archives: Rebekah

Wander with Me: The New Social Media App of 2017

Wander is an app created by 29-year-old Singaporean born Krystal Choo. The app plans to bring back the excitement of discussion forums and group chats among strangers. The goal of the app? Choo wants to bring back the “social” aspect to social media. Social media websites like Facebook and Twitter have become overwhelming. You might have 1000 friends or followers, but how many of them do you really talk to?

http://www.straitstimes.com/tech/wander-aims-to-put-social-back-in-social-media

 

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Facebook Live: The Hidden Dangers of the New Technology

Live video streaming has been a step forward for Facebook. It has brought Facebook into the future and it has given its users the ability to share stories instantly. However, the benefits brought by live video streaming come with problems as well. One problem that has recently begun to arise is the misuse of the live video.

https://i.ytimg.com/vi/fLpet3dOtOU/hqdefault.jpg

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Snapchats World Lenses: A Step into the Future

Snapchat has added yet another new function to keep them ahead of their competitors. Users can now add floating 3D stickers to their surroundings. Snapchat introduced the “world lens” on April 18, 2017. Although Snapchat has offered filters for users for almost two years, these new lenses will go beyond faces.

http://www.theverge.com/2017/4/18/15333130/snapchat-world-lenses-something-new-for-facebook-to-copy

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Social Media and Big Data: Recognizing the Benefits and Dangers

Social media makes big data collection dangerously easy. By the end of this year, there’ll be nearly a billion people on this planet that actively use social networking sites. There are 48 hours of video uploaded to YouTube every single minute. There are 200 million Tweets posted every day. The average Facebook user creates 90 pieces of content each month. Back in the year 2000, about 100 billion photos were shot worldwide, but only a minuscule proportion of them were actually uploaded online. In 2010, only on Facebook, in a single month, 2.5 billion photos were uploaded. The internet and its content expands at a shocking rate, creating an almost unlimited data base. The more we share, the more data we produce. Consequently, the more data we produce, the more scientist study and understand us.

http://socialmediadata.com/wp-content/uploads/2013/07/social-media-data-tracking.png

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History of the #Hashtag: How the Symbol Revolutionized Social Media

Ten years ago the term ‘hashtag’ did not exist. Originally referred to as a pound sign or number sign, hashtag is a recent nickname. Now it is one of the most recognized trends on social media. It has become a part of pop culture. So how did it all begin? What is the history of the hashtag?

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Social Media’s Evolution: Look How Far We’ve Come

Most social media platforms started with a simple purpose. Facebook started as a way for college students to communicate with one another. Snapchat began as a way to communicate through pictures that would disappear.  Twitter started off as a site for users to share brief status updates with others. Instagram was for users to share pictures in an online photo album for friends to view. Over the years each of these social media sites have evolved. Today, the evolution of social media continues and businesses struggle to keep up.

http://www.firstversions.com/2015/04/facebook.html

Facebook 2006

http://www.firstversions.com/2015/04/facebook.html

https://www.merkleinc.com/blog/fmc-facebook-ad-changes-and-timeline-business-pages

Facebook 2017

https://www.merkleinc.com/blog/fmc-facebook-ad-changes-and-timeline-business-pages

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Social Media Listening: Fast, Easy, Efficient

Recently the CEOs of large corporations including Airbnb, Tesla, Square and Twitter have begun asking for feedback from their customers on a new social media platform: Twitter. Although companies have been utilizing Twitter as a means of communicating with their clients, it hasn’t been until recently that CEOs themselves have utilized the site. Through Twitter, CEOs were able to directly ask their clients what their company, product or service was missing. Continue reading

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Snapchat VS “Going Live”: Why Snapchat Wins

With the new ability for users to stream live video, Instagram and Facebook have both began to encroach on Snapchat’s long held territory.

The ability to share a personal video, a snapshot of a person’s experience or a window into their lives was how Snapchat revolutionized the social media world. Users were able to communicate with each other through shared sights and experiences. Instead of sending text messaged to explain what was going on, users had the ability to show their surroundings in live time. It didn’t take long for Instagram to see that a picture is worth a thousand words, but a video is worth ten million. So they decided to allow users to post photos as well as minute long videos.

 

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