Author Archives: Sofia Rosell

Wiki-What? Wiki-Who? Wiki-Won’t-Get-You

 

Now more than ever, the Internet’s safety has been called into question. There have been major reports on severe Internet hackings. Examples of such newsworthy hackings include presidential nominee, Hillary Clinton’s personal emails, and Wiki Leaks. However, the list continues on. Target’s cyber attackselectronic security system was hacked not too long ago leaving millions of consumers scared and confused.

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Filed under SocialMedia

Skinny Minnie: Not-So-Pretty

Kate Moss once said, “Nothing tastes as good as skinny feels.” This quote was one of the most popular memes of 2016. Young girls and women alike have posted and retweeted this as “fitness” inspiration. Unfortunately, this quote is not the only form of unwarranted, unhealthy physical propaganda; especially within the social media sphere. Continue reading

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Filed under Apps, News, Observation, Opinion, Political, SMU, SocialMedia, Technology

Spectacles by Snapchat, Take That Instagram

Yes. The rumors are true. According to Evan Spiegel, Snapchat’s beloved CEO, Snapsnapchat-spectacleschat has revealed its Snap Spectacles. The spectacles will be released in the fall of 2016 in three blooming colors: black, teal or coral. These snazzy new sunglasses aren’t just cool because of their futuristic design. Oh no. These spectacles take videotaping to a whole new level. Continue reading

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Filed under Apps, News, Opinion, SocialMedia, Technology

Media: Combining Advertising and Public Relations

Although advertising and public relations both fall on the same side of clients’ balance sheets as staff functions, they have lived in separate offices for many years. Each of them produces media; however, they usually differ.

There are many differences between advertising and public relations that make them unique. A paid source of media is advertising. Advertising provides a guarantee that the client’s goods or services will be placed in the publics’ eye. Advertising’s complete creative control makes the messages targeted and purposeful. An earned source of media is public relations. The media and its viewers hold the lifespan of the organic content produced by public relations. Continue reading

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Filed under News, Observation, Opinion, SocialMedia, Technology