Taking a retrospective look at the older content of your blog might have you wondering what your blog is doing for you. For the most part these posts lay dormant, not getting much attention and certainly not driving any traffic to your site. An old post may get a hit once in a blue moon. As time passes it drifts deeper into cyber space and farther from the audience you are trying to reach.
So what can be done to make these old posts work for your blog now? A simple concept that can put your old posts to good use. Reuse, recycle, and repost — techniques every blogger should know for repurposing old blog posts.
P&G Thanks moms in ad campaign: continuing to woe the public through ads and digital communication.
Proctor & Gamble has done it again. The latest part of their “Thank You Mom” campaign is as sentimental and tear-jerking as ever. The “Thank You Mom” campaign first aired right before the London Olympics in 2012 and has continued into the Sochi Olympics this year. This campaign consists of different videos with different mother-child pairs that all elicit a similar reaction: memories and happy tears. Continue reading →
Has it finally happened? Has twitter crossed the invisible line that separates cool, relevant social media to irrelevant declining social media? First MySpace, now (slowly) Facebook, Twitter seems to be the next one to go.
Verses features various rhyming and writing tools.
Is poetry a form of art that can adapt to modern society?
Technology’s development in modern society has been one of the greatest catalysts for change and progress. Almost everything is becoming digital. But can everything become digitalized? Does anything lose value as it becomes infused into our ever digital world? Continue reading →
Sending the most important person in my life all my love on her day
I could say she is the greatest mom in the world but even that would be an understatement. Today, 7 months into her cancer battle, my mother gratefully celebrates her fifty-eighth birthday.
Let’s get real, the Super Bowl hasn’t been about the game for a long time now. And good thing, because this year’s blowout was the most lifeless NFL championships of the past decade. Today Super Bowl Sunday is all about the ads, halftime shows and social media. This year’s game shattered rating records with 111.3 million viewers. The broncos didn’t show up on Sunday, but electronic dance music did in several ads that broadcasted during the most-watched television event in U.S. history.
The Super Bowl is the olympics of commercials, and for many viewers the ads are the highlight of the game. These commercials are not only some of the best ads of the year, but companies show consumers what to expect in the upcoming year. Advertising has always been a reflection of popular culture, and the presence of EDM in this year’s super bowl ads was loud and clear. Continue reading →
The future of everyone’s favorite digital currency seems unclear.
Bitcoin has been the subject of news stories around the world, and none have been more explosive than its connection with the infamous Silk Road. Now with BitInstant’s CEO, Charlie Shrem, arrested for money laundering, some wonder about the future of this enigmatic currency.
Dave & Buster’s is an American restaurant and entertainment business headquarters in Dallas, Texas. Most think of D&B as strictly an arcade, however it is so much more. D&B’s arcade reputation makes it seem as though it is only for children, however each D&B has a full-service restaurant and bar, attracting an older crowd.
Attracting the older crowd:
While the new D&B keeps its arcade intact with over 120 games, they have made an effort to expand into an older demographic. In recent years D&B has brought on their “Eat and Play” deal. This deal starts by giving the customer about 10 different items to choose from including; burgers, chicken fingers, Philly cheesesteaks, and other bar items. Then you can choose the $16.99 deal( includes a $10 play card for games) or a $24.99 deal(includes a $20 play card). All of this while sitting at a booth or at the bar, with a plethora of televisions giving the customer a true sports bar feel.
This Eat and Play combo deal brings in an older crowd of sports fans and college students to come grab some bar food, watch the game, and after getting nice and lubricated, drunkenly competing against their friends at the variety of different racing and shooting games.
Oh did I forget to mention that they have beer towers everywhere?
They have even begun to advertise their sports bar. Click here
Keeping the younger crowd:
The new D&B in Dallas has over 120 games readily available for the younger crowd. While some of these games include Fruit Ninja, Mario Cart, and Doodle Jump, D&B has done a fantastic job integrating addicting iPhone and console games into their lineup.
As always, the ultimate goal still remains to collect as many tickets as humanly possible to buy that sweet ice cream maker, or even the Xbox. However, as adults, lets be real, it would take thousands of dollars to win those gifts…
Trust me, I have tried… Many times.
So what to change?
Dave & Buster’s has done a great job at what they do for many years (they are an arcade that still exists…) But it is time to bring in the big guns. Launching a social media campaign to bring out that group of 18-30 year olds, that do not have children, is the final goal. With the new Dallas location, they have the goods to get it done. Time to start advertising those happy hours and posting pictures of those beer towers.
Movie marketing has completely changed within the last five years. No longer do audiences learn about upcoming movies solely through the trailers that play before a feature film. Using Facebook, Twitter, and Instagram, producers, directors, and actors take it upon themselves to advertise and tease films before a single frame of footage has been shot.
For all you nerds out there consumed with your digital reality more than your actual reality, you already know that Microsoft’s Xbox One was released today but for the rest of us that live in the analog world another gaming console or really a multimedia console. Microsoft actually got something right for once, in creating a console that also connects to more than just Halo and Just Dance 4.
We all knew this was going to happen eventually… the tablet menu. We would no longer have to flip through pasta stained menus, but now have the luxury of swiping with our index finger on a tablet to browse a menu.
“PLEASE DO NOT WATCH THE SHOW THROUGH A SCREEN ON YOUR SMART DEVICE/CAMERA. PUT THAT S— AWAY…” stated a sign at a Yeah Yeah Yeahs concert. We’ve all done it. We’ve taken loads of pictures, tweeted, Instagrammed, and checked in, experiencing the concert through a screen. We do this to preserve and share our experiences with others, but using social media at concerts actually takes us out of the experience altogether.
Do you see something wrong with this picture? Yes? No? Well, many, a.k.a. everyone, found that Hallmark, or in this case, Hallmissed the memo on political correctness; changing the traditional Christmas carol of “Deck the Halls” from ‘don we now our gay apparel’ to ‘fun apparel’. Oops–definitely a wrong move on the company who supposedly “makes the world a more caring place by helping people laugh, love, heal, say thanks, reach out and make meaningful connections with others” –Company Website
The media influences our perception of current events, the products we buy, our political beliefs, and almost every aspect of the American life. It is the most powerful social and cultural influence that comes with the responsibility to create positive changes in our society. And yet, it promotes rape culture and the belief that a victim of rape must have been “asking for it” by the clothes she wears or how much she had to drink.
In a market saturated with music choices, variety is the spice of life. On-demand streaming, algorithm-based, satellite and radio portals offer benefits, but in the music mishmash of the web, well programmed multichannel music radio stations are a valuable option when one does not have time to make a choice. Listen to AccuRadio, HotMix Radio and Batanga Radio and think of niche-audience touch points for brands.
Every year members of the public aspire to create the coolest, socially poignant, or sexiest costume. This year, we saw a rise in the people putting on blackface for Halloween.
This summer I lost my iPhone while studying abroad, ironically in China. Since then, I have been using my old Blackberry from a couple of years ago. It has been a frustrating change for myself, as well as my family and friends. I can’t download any of the popular apps, such as Snapchat, Instagram, or GroupMe. I can only sometimes receive group texts or pictures and many times texts messages from smart phones don’t come through. Since I’ve been using my Blackberry I have definitely been living a different lifestyle then when I had a smart phone. I’m on my phone less, I listen in class more, and I find myself enjoying my walks to and from campus. I know it may seem cheesy, but I’m more “a part of nature,” if you will. I’ve made the observation that I’m always the only person not on the phone, or with my phone glued to my side in almost all situations.
From an early age all girls dream of their wedding day. Who will be the lucky guy, what kind of dress will they wear, where will they get married? But until they meet Mr. Right, girls typically don’t fantasize about the marriage proposal itself. In the past all it really took was a loving speech and assuming one knee, but now the men of the millennial generation are delivering over-the-top marriage proposals and posting them for the world to see. Continue reading →
Celebrities Politicians and tweeting. Today, celebrities and tweeting is huge. Millions of people follow celebrities. For many different reasons. Sometimes, people follow celebrities because they curious what they are up to and sometimes it’s because they like to know about the latest styles and trends. However, lately, it has become a huge trend for politicians to start using Twitter and social media to get their information out.
Call it modesty, or simply, uncertainty– but creating a brand for yourself can be off-putting. “When it’s time to promote ourselves, we may feel a little shy. Any woman who wants to advance in her job, change careers, or find a job, or is a crafter, writer, baker, or an artisan with products to sell should develop a personal brand.”
