Google Emerges into Mobile Payment Industry

We’re seeing quick progression in online shopping trends, so it makes sense that we’re also seeing the mobile payment industry increase. Forget carrying around your wallet or having to take your card out to make an online purchase. Google is catching up with services like Apple Pay, PayPal, and Venmo with their own service called ‘Pay with Google’.  Continue reading

Shopping on Instagram with the Instagram and Shopify Integration

For Instagram users who are also online shoppers, you’ll want to be aware of the expanded Instagram and Shopify integration. The goal of the integration is to make online shopping a seamless and enjoyable experience. With e-commerce constantly growing as a channel, the integration becomes a powerful tool for brands to grow their brand and connect with mobile shoppers. Continue reading

How Facebook Ad Tools are Optimizing Marketing

Measuring digital ads with Facebook ad tools can help optimize marketing strategies for businesses. The evolving use of digital devices creates a demand for businesses to strategically connect with customers online and offline. Last year, Facebook introduced three marketing tools to measure the effectiveness of online-to-offline ad impacts. Last week, Facebook offered two new options focusing on targeting offline-to-online leads. These tools help brands understand how effective their Facebook ads are for driving foot traffic and how they can retarget people who interact with the business offline. Continue reading

Stitchfix Online Personal Styling Profile

Stichtfix online personal styling profile makes it easy to match your personal taste and save you the headache of having to leave your house to go shopping. Do you have an important event coming up soon or maybe you’re  just not good at picking out an outfit every day? Not only does Stitchfix pick your outfit, they also send your outfits directly to your home. This app makes it simple and convenient to be styled by your online personal stylist.  Continue reading

Free Red Swimsuit Floods Instagram Feed

Reposted Image of Free Red Swimsuit Goes Viral

Swimwear company Sunny Co. posted a promotional offer last Wednesday that turned Instagram feeds into a repeating feed. The offer was one millennials could not turn down. The task was simple.  Repost the photo on Instagram and tag Sunny Co. within the first 24 hours of the original post, and get a free red swimsuit.

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Grow with Pinterest

Businesses can grow with Pinterest

Businesses use social networks to advertise and expand their reach to new and existing customers. This way, businesses can present their product or service to a larger audience. Of all the social networks, Pinterest has proven to be extraordinarily effective for clicking through to the business’s site. According to a recent article, Pinterest generates four times more revenue per click than Twitter. Businesses are able to grow with Pinterest unlike any other network.  Continue reading

Pinterest for Business: Maximizing the Platform.

Pinterest Logo, maximizing platform

Pinterest Logo

Pinterest is a viable social marketing tool for many businesses. The platform allows users to “pin” items and ideas that interest them. Pins are then categorized into various “boards.” Essentially, pinning a page means saving it, and boards are like virtual file folders. Users may then go back and use their boards to make purchasing decisions, or for other inspiration.

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Instagram’s Best Shopping Tool

Wouldn’t you like to know exactly where your favorite blogger got her boots from? Or where you can buy that cool bag she is holding in her Instagram photo? Now you can- thanks to aka Instagram’s best shopping tool

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