The Art of Celebrity Baby Annoucements

Celebrity baby announcements, aided with the help of social media, have changed the way celebrities announce their upcoming bundles of joy, and rule the trending themes pages of Facebook, Twitter, and Instagram for days to come. The fascination with the celebrity lifestyle extends beyond the celebrity themselves, the public becomes obsessed with famous people’s whole lives, including their children and the sheer amount of time and information spent attempting to confirm a pregnancy is evident on many social media platforms. In a world of publicity and obtaining the world’s attention, celebrities have a myriad of ways their lives can become public fodder, but pregnancy might be the largest one.

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The Facebook Data Breach

Facebook’s dislike notification count got a little higher last week after reports of improper data management leaked. London-based company, Cambridge Analytica, shockingly gained access to the personal data of around 50 million Facebook users. Since the Facebook data breach came to light, the Federal Trade Commission announced they would be investigating Facebook’s data practices, and the Facebook stock fluctuated at alarming rates. According to some experts, if you want to hide your information, you may want to consider hitting the “delete profile” button soon.

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Everything to Know About Tinder Suing Bumble

According to Pew Research, 59% of Americans agree with the statement, “Online dating is a good way to meet people.” In the online dating world, two of the biggest companies are Tinder and Bumble. However, this past week Tinder’s parent company filed a lawsuit against Bumble for patent infringement. Here is everything to know about this highly talked about case:  Continue reading

Social Media Hijacking

Twitter strikes again with social media hijacking. It started when Munchies, a food site sponsored by Vice Magazine, raised some hell with their barbecue allegations this weekend. If anything is to be learned from this situation, it’s that people have very serious feelings about their barbecue. That, and the fact communicators need to do better with understanding the sentiments of their publics. Continue reading

FREE Tools to Profile Your Audience

FREE Tools to Identify Your Audience, covered what tools to use to identify who your customers are and what they’re interested in. Now that you know who you’re talking to, it’s important to learn what they want to talk about. These free tools to profile your audience will help you understand what they are searching for online. Knowing what your audience is looking for allows you to deliver personal and relevant messages.   Continue reading

Hate Towards Millennials: Steps Towards Social Harmony

Some say there’s been no shortage of hate towards millennials in recent years. Most likely you’ve read articles blaming millennials for the “downfall” of local businesses, capitalism or even democracy. However, as the millennial generation starts to occupy a larger percentage of the workforce, some believe it’s time for the older generations to ease up. Continue reading

Representation in Media: The Voice of Identity

2018 has already been an interesting year for representation in media. Platforms like the Super Bowl commercials and record-breaking film Black Panther have captured the limelight of the digital world. The responses to these forms of media show why it’s necessary to broadcast diversity. This is important not only on the movie and TV screens but in all forms of media. Continue reading

The Power of Podcasts

The power of podcasts for today’s modern publisher is immense. The popularity of podcasts continues to grow as well, due to consumers turning away from screen-based entertainment and desiring greater mobility that podcasts allow for. For publishers and content creators, podcasts are a great way to expand the reach of your brand and diversify your content, while at the same time winning over new audiences and generating advertising revenues. Continue reading

The Dark Side of Blogging: Privacy and Security for Influencers

Over 66% of marketers incorporated bloggers into their social media strategy in 2017.  Bloggers evolved from part-time hobbyists to powerful influencers running online empires. Top influencers sit front row at New York Fashion Week, receive free merchandise from mega brands and travel around the world. However, living in the public eye is not always as perfect as it seems. Many influencers face serious safety and security problems. Here are some of the issues with privacy and security for influencers. Continue reading