Why Millennials Read theSkimm Newsletter

In 2012, Carly Zakin and Danielle Weisberg co-founded the Skimm. Targeted at millennial women, the daily Skimm newsletter summarizes the top news stories in a few hundred words. The Skimm is known for its casual tone and wide millennial reach. So, why are so many millennial women reading theSkimm newsletter? Here are the top reasons why so many millennials read theSkimm newsletter.

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Social Media Hijacking

Twitter strikes again with social media hijacking. It started when Munchies, a food site sponsored by Vice Magazine, raised some hell with their barbecue allegations this weekend. If anything is to be learned from this situation, it’s that people have very serious feelings about their barbecue. That, and the fact communicators need to do better with understanding the sentiments of their publics. Continue reading

FREE Tools to Profile Your Audience

FREE Tools to Identify Your Audience, covered what tools to use to identify who your customers are and what they’re interested in. Now that you know who you’re talking to, it’s important to learn what they want to talk about. These free tools to profile your audience will help you understand what they are searching for online. Knowing what your audience is looking for allows you to deliver personal and relevant messages.   Continue reading

Hate Towards Millennials: Steps Towards Social Harmony

Some say there’s been no shortage of hate towards millennials in recent years. Most likely you’ve read articles blaming millennials for the “downfall” of local businesses, capitalism or even democracy. However, as the millennial generation starts to occupy a larger percentage of the workforce, some believe it’s time for the older generations to ease up. Continue reading

The Most Influential Google Adwords Metrics

A key aspect to executing a successful Google Adwords campaign is analyzing metrics. Google Adwords has such a large number of metrics that it can often be overwhelming.   Looking at these metrics determines if the ad campaign reaches marketing goals and ways to improve. These are the most influential Google Adwords metrics to determine campaign success. Continue reading

Representation in Media: The Voice of Identity

2018 has already been an interesting year for representation in media. Platforms like the Super Bowl commercials and record-breaking film Black Panther have captured the limelight of the digital world. The responses to these forms of media show why it’s necessary to broadcast diversity. This is important not only on the movie and TV screens but in all forms of media. Continue reading

The Power of Podcasts

The power of podcasts for today’s modern publisher is immense. The popularity of podcasts continues to grow as well, due to consumers turning away from screen-based entertainment and desiring greater mobility that podcasts allow for. For publishers and content creators, podcasts are a great way to expand the reach of your brand and diversify your content, while at the same time winning over new audiences and generating advertising revenues. Continue reading

The Dark Side of Blogging: Privacy and Security for Influencers

Over 66% of marketers incorporated bloggers into their social media strategy in 2017.  Bloggers evolved from part-time hobbyists to powerful influencers running online empires. Top influencers sit front row at New York Fashion Week, receive free merchandise from mega brands and travel around the world. However, living in the public eye is not always as perfect as it seems. Many influencers face serious safety and security problems. Here are some of the issues with privacy and security for influencers. Continue reading

The New Snapchat Update and User Responses

The new Snapchat update included a lot of changes, most of them have not been well received. Snapchat hoped the changes would “make it easier to stay in touch with your friends, discover exciting new content from around the world, and just use the app in general.” Despite Snapchat’s good intentions, users say they missed the missed the mark.  Continue reading

Periscope is on the Decline? App Users Express Concern

Many speculate that Periscope is on the decline as Twitter gets called out for its relationship, or lack thereof, with their 2015 video streaming acquisition.

Periscope has had an interesting journey from its launch. In it’s infancy, It was revolutionary for its ability to connect viewers’ comments to the video streamer in real time. It facilitated a more intimate connection between content creator and content viewer. This relationship had not been previously explored prior to the app’s launch. After a year of activity under Twitter’s umbrella, Apple even declared Periscope to be the iOS app of the year. Continue reading

What are Social Media Management Platforms?

Listen up public relations professionals! This blog contains information about social media management platforms, the latest social media trend that will streamline your communication and shave hours off your workday.

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