Celebrity baby announcements, aided with the help of social media, have changed the way celebrities announce their upcoming bundles of joy, and rule the trending themes pages of Facebook, Twitter, and Instagram for days to come. The fascination with the celebrity lifestyle extends beyond the celebrity themselves, the public becomes obsessed with famous people’s whole lives, including their children and the sheer amount of time and information spent attempting to confirm a pregnancy is evident on many social media platforms. In a world of publicity and obtaining the world’s attention, celebrities have a myriad of ways their lives can become public fodder, but pregnancy might be the largest one.
In 2017, theaters everywhere were seemingly hit with an increase in superhero and dystopian movies. These movies explored deep themes on humanity and overall mortality. 2018 has already proven itself to be a big year for cinema, but the underlying question connecting these movies is: Is this a world worth saving?
Born from 1998 to 2018, the oldest members of Gen Z are 20-years-old and quickly approaching the workforce. Who exactly is this generation and how are they different from Millennials? Here are the top differences between Millennials and Gen-Z. Continue reading
What are you doing at 9 p.m. tonight? A good guess might be HQ Trivia, the trivia game app. Created in October 2017 by the former founder of Vine, Rus Yusupov, the success of HQ Trivia immediately took the world by storm and broke records.
Facebook’s dislike notification count got a little higher last week after reports of improper data management leaked. London-based company, Cambridge Analytica, shockingly gained access to the personal data of around 50 million Facebook users. Since the Facebook data breach came to light, the Federal Trade Commission announced they would be investigating Facebook’s data practices, and the Facebook stock fluctuated at alarming rates. According to some experts, if you want to hide your information, you may want to consider hitting the “delete profile” button soon.
Practicing meditation daily seems to be an increasing trend among prominent people in society. From celebrities to CEO’s of successful companies, meditation has been attributed to personal and professional success. Like any new habitual practice, starting can be difficult, but many believe the benefits make meditation worth the journey. Continue reading
According to Pew Research, 59% of Americans agree with the statement, “Online dating is a good way to meet people.” In the online dating world, two of the biggest companies are Tinder and Bumble. However, this past week Tinder’s parent company filed a lawsuit against Bumble for patent infringement. Here is everything to know about this highly talked about case: Continue reading
When one thinks of ways to celebrate Women’s History Month this March, their mind may not immediately go to what some of their favorite brands are doing to promote it. However, more and more brands are tapping into new ways to reach their consumers. See below for some of the most interesting promotions for Women’s History Month. Continue reading
The ability to reach your social media audience and make an impression is a critical element of digital marketing. A successful social media campaign involves going beyond simply identifying which platforms your audience is using. You must keep up with the trends and provide content that jumps out at them. These tools will help you stay informed on the latest trends, design visual content like a pro and pinpoint when you get it right. Continue reading
If you like food and you have a Facebook account, chances are you’ve seen a Buzzfeed Tasty video. Buzzfeed, a digital media company, started their food division, Tasty, just two years ago, and since then Buzzfeed has launched the Tasty takeover.
In 2012, Carly Zakin and Danielle Weisberg co-founded theSkimm. Targeted at millennial women, theSkimm newsletter uniquely summarizes top news stories in a few hundred words. theSkimm is known for its casual tone and young demographic. Here are the top reasons why millennials read theSkimm newsletter.
Twitter strikes again with social media hijacking. It started when Munchies, a food site sponsored by Vice Magazine, raised some hell with their barbecue allegations this weekend. If anything is to be learned from this situation, it’s that people have very serious feelings about their barbecue. That, and the fact communicators need to do better with understanding the sentiments of their publics. Continue reading
After the Stoneman Douglas High School shooting in February, the discussion quickly turned to the topic of gun control in the United States. However, in an unusual turn, consumers not only began demanding greater gun control legislation but for popular brands to take a stand as well through an NRA brand boycott. Continue reading
FREE Tools to Identify Your Audience, covered what tools to use to identify who your customers are and what they’re interested in. Now that you know who you’re talking to, it’s important to learn what they want to talk about. These free tools to profile your audience will help you understand what they are searching for online. Knowing what your audience is looking for allows you to deliver personal and relevant messages. Continue reading
Some say there’s been no shortage of hate towards millennials in recent years. Most likely you’ve read articles blaming millennials for the “downfall” of local businesses, capitalism or even democracy. However, as the millennial generation starts to occupy a larger percentage of the workforce, some believe it’s time for the older generations to ease up. Continue reading
Analyzing metrics plays a key role in executing a successful Google Adwords campaign. However, the overwhelming number of Google AdWords metrics appears daunting at first glance. Bellow are the most influential Google Adwords metrics to determine campaign success. Continue reading
Another day, another hurdle for publishers and advertisers. Or so it seems, after last week when Google Chrome began unrolling its new built-in ad blocking technology. Should you be worried or excited about Google’s newest feature? See below for the pros and cons of Google Chrome ad blocking and what it means for your brand. Continue reading
2018 has already been an interesting year for representation in media. Platforms like the Super Bowl commercials and record-breaking film Black Panther have captured the limelight of the digital world. The responses to these forms of media show why it’s necessary to broadcast diversity. This is important not only on the movie and TV screens but in all forms of media. Continue reading
The power of podcasts for today’s modern publisher is immense. The popularity of podcasts continues to grow as well, due to consumers turning away from screen-based entertainment and desiring greater mobility that podcasts allow for. For publishers and content creators, podcasts are a great way to expand the reach of your brand and diversify your content, while at the same time winning over new audiences and generating advertising revenues. Continue reading
Over 66% of marketers incorporated bloggers into their social media strategy in 2017. Bloggers evolved from part-time hobbyists to powerful influencers running online empires. Top influencers sit front row at New York Fashion Week, receive free merchandise from mega brands and travel around the world. However, living in the public eye is not always as perfect as it seems. Many influencers face serious safety and security problems. Here are some of the issues with privacy and security for influencers. Continue reading