Knowing your audience is essential to ensuring your message is heard, but many small businesses and entrepreneurs don’t have a ton of money to invest in premium tracking tools and services. A shortage of funds isn’t as big of an issue as you may think. There are a several free tools to identify your audience, their interests and what they search online. Continue reading
The new Snapchat update included a lot of changes, most of them have not been well received. Snapchat hoped the changes would “make it easier to stay in touch with your friends, discover exciting new content from around the world, and just use the app in general.” Despite Snapchat’s good intentions, users say they missed the missed the mark. Continue reading
Listen up public relations professionals! This blog contains information about social media management platforms, the latest social media trend that will streamline your communication and shave hours off your workday.
As technology evolves, more and more people are cutting the cords on cable and satellite in favor of streaming services. When was the last time someone asked you to “Comcast and chill?” A recent survey from GfK found that 30% of US Millennials don’t use cable or satellite. Competition among streaming services increases as more companies launch their own versions. Until today, consumers believed that one company was stepping up their game. That changed with the announcement that Amazon cancelled its rumored live TV streaming service. Continue reading
Instagram has exploded over the past seven years. With so many users now on the app, it can be difficult to find relevant content. If navigating the cluttered explore page sounds like a chore, Instagram may be rolling out a feature just for you. The app is letting a limited number of users follow hashtags, rather than people. Continue reading
A bizarre glitch is affecting Apple users worldwide. Last week users reported various problems with their devices. The most notable was the iPhone autocorrect glitch that automatically changes the letter “i” into a strange symbol. Continue reading
It’s common for companies to use robots to maintain warehouse stock. But what about using robots to maintain in-store stock? Walmart is experimenting with this concept by bringing scanning robots to over 50 US locations to help stock shelves. Continue reading
We’re seeing quick progression in online shopping trends, so it makes sense that we’re also seeing the mobile payment industry increase. Forget carrying around your wallet or having to take your card out to make an online purchase. Google is catching up with services like Apple Pay, PayPal, and Venmo with their own service called ‘Pay with Google’. Continue reading
We expect the ability to communicate with anyone, anywhere and at any time. Thanks to Delta Air Lines, we now have the ability to update friends and family on flight status and arrival plans from 30,000 ft. in the air. Continue reading
Measuring digital ads with Facebook ad tools can help optimize marketing strategies for businesses. The evolving use of digital devices creates a demand for businesses to strategically connect with customers online and offline. Last year, Facebook introduced three marketing tools to measure the effectiveness of online-to-offline ad impacts. Last week, Facebook offered two new options focusing on targeting offline-to-online leads. These tools help brands understand how effective their Facebook ads are for driving foot traffic and how they can retarget people who interact with the business offline. Continue reading
Pinterest has always been a social media tool for entertainment, but now Pinterest is joining corporate America through a new tool on Target’s app and website. Today, Target announced that the company would be adding a new feature to their app and website. Customers can take a photograph of any products and find similar products at Target. In the past, Pinterest has been used by individuals to become inspired. For a long time, one of the most appealing aspects of the site was that it was not tied to the advertising and consumerism that has taken over other social media platforms. While some users might find this new point and click to buy option alluring, it may be a turn-off for many others who have valued Pinterest for its emphasis on inspiration and do it yourself.
Smarter is simpler with new Google features using Cloud Natural Language technology. The technology can improve your productivity in the workplace. The natural language processing (NLP) technology focuses on and improves human-computer interactions. Google Cloud Platform is a cloud computing platform that offers advanced services beyond Google Search, such as G Suite tools. The new features can benefit how businesses manage responsibilities and relationships. Continue reading
Home Concierge Device Moves Into Cars
Mercedes-Benz is now equipping all of their 2016 and 2017 cars with Amazon Echo and Google home, ultimately expanding its smart home capabilities to the road.
The voice enabled assistant is capable of making to-do lists, providing real time information, ordering groceries, music playback, and much more. Mercedes-Benz is now adapting this luxury into their vehicles. Continue reading
Say goodbye to the Pinterest like button. In an effort to differentiate itself from other photo-driven social media platforms, Pinterest is eliminating it’s like button. Earlier this week, Pinterest said pinners did not notice a difference between liking and saving pins. So, pinners saved pins instead of liking them. Pinterest’s research discovered removing the like button made pinning easier for users like you. Continue reading
S-Town, a new true-crime podcast, could create a new phenomenon: podcast binge listening. The podcast comes from the creators of Serial, the smash hit that put podcasting on the map. S-Town dropped last week in its entirety. Traditionally, podcasts are released weekly, one episode at a time.
So long to the days of staring at the world through your phone when Snapchatting. Snapchat Spectacles allow you to capture moments through the lens of sunglasses. But, you may not know a lot about Snapchat Spectacles. To learn more, follow along for more information.
Launch of Snapchat Spectacles
Spectacles debuted in 2016, but there were not easily purchasable until last month. Spectacles were first distributed through Snapbots, Snap’s version of vending machines. Snapbots popped up in various cities and never stayed anywhere for more than 24 hours. The hard-to-get aspect of Spectacles gave them a cool factor. Spectacles are no longer so hard to get. On February 20, Snap launched the Spectacles website, making the product easily accessible to all customers.
Coca-Cola is exploring replacing advertising creatives with artificial intelligence bots. Digital executives at Coke believe bots could create music for ads, write ad scripts, post spots on social media, and buy media.
Coca-Cola recently restructured to become a digital business. The digital transformation of Coca-Cola will take place in four areas. These areas include consumer experience, operations, new business, and culture. To improve consumer experience, Coke plans to use artificial intelligence bots to better the content, media, and commerce aspects of their business.
Social media usage is higher now than ever before. Admit it, you check Facebook while you’re waiting for your fried to arrive. You see what’s trending on Twitter to see what’s happening now. Avoiding social media seems nearly impossible. Recent studies show an increase in social media usage since 2012. Widespread access to social media makes it easier to stay connected and essential to communicating and keeping in touch with modern society. Continue reading
IBM’s augmented intelligence program, Watson, is now being used to create speech-enabled ads. These ads allow brands and consumers to communicate within an advertising experience.
Watson is similar to the Amazon Echo and Google Assistant in that it converses with users. But, it is a form of advertising. Campbell’s is one of the first to experiment with Watson speech-enabled ads. In Campbell’s Watson ads, the program becomes “Chef Watson.” Chef Watson combines users’ ingredients with its knowledge of cooking to deliver new recipes to the consumer.