S-Town, a new true-crime podcast, could create a new phenomenon: podcast binge listening. The podcast comes from the creators of Serial, the smash hit that put podcasting on the map. S-Town dropped last week in its entirety. Traditionally, podcasts are released weekly, one episode at a time.
Category Archives: News
This week, a Facebook trending update was released to improve the scope and quality of news on the site. Facebook introduced the update in response to the fake news stories that previously trended on the site.
Facebook Trending, a module on the News Feed, is one of the most controversial topics surrounding the social networking site. Gizmodo, a political site, was the first to accuse Facebook of sharing fake news. The site published an article in which former Facebook publishers stated that they downplayed conservative media sources when choosing which stories to trend.
The average human attention span is roughly 8 seconds, according to a New York Times Source, so it seems logical that the mobile applications that have concise, bite-sized content are most popular. Two perfect examples are Snapchat and Instagram that both have content short enough to keep the users engaged and coming back for more. It would make sense, then, that news apps with short content would be preferred methods of consuming news, however a recent Pew Research study draws other conclusions. Pew Research discovered that long-form journalism will not go extinct despite society’s obsession with digital technology. Longer articles attract an equal number of mobile visitors as shorter news articles do, demonstrating that bite-sized news does not trump full-length articles. With that being said, Pew Research also reported that only 22 percent of Americans trust social media as an accurate news source.
Pew Research’s study is in line with a recent article by Business Insider that points to headlines involving Facebook’s fake news and how “messy” the digital world is. Situations like Facebook’s create additional trust issues among users who question the accuracy of the news they read. A very interesting statista chart included in the Business Insider article shows the percent of Americans who trust each news source. The data depicted in the chart should be a slight relief for print newspapers and broadcast TV who don’t have to be too threatened by social media entering their news landscape due to the fact that 59 percent of Americans trust broadcast tv over 15 percent who trust social media.
So even though we have shorter attention spans than goldfish (New York Times), we still prefer full-length articles from credible sources like news apps over finding news on our social media apps. This information is meaningful to almost anyone in the business world because of digital media’s relevancy in all facets of business. The knowledge that full-length articles and apps other than social media are preferred methods of getting news should influence how businesses establish themselves in the digital space.
To read more about short attention spans click here .
To see Pew Research’s findings click here .
Kate Moss once said, “Nothing tastes as good as skinny feels.” This quote was one of the most popular memes of 2016. Young girls and women alike have posted and retweeted this as “fitness” inspiration. Unfortunately, this quote is not the only form of unwarranted, unhealthy physical propaganda; especially within the social media sphere. Continue reading →
Samsung launched the Galaxy Note 7 smartphone on August 19. Just five days later, the first phone exploded, thus launching Samsung’s public relations nightmare.
In today’s world, digital marketing is an absolute must. Luckily for all digital and social media platforms, this is no big secret to brands. Unfortunately for brands, finding a way to stand out in the digital and social sphere is hard. No matter the size of the company, whether you’re Nike or a Dallas local doughnut shop, these online media platforms have paved the way for affordable marketing. It has become so easy to reach more people than ever. Specifically, millennials.
Yes. The rumors are true. According to Evan Spiegel, Snapchat’s beloved CEO, Snapchat has revealed its Snap Spectacles. The spectacles will be released in the fall of 2016 in three blooming colors: black, teal or coral. These snazzy new sunglasses aren’t just cool because of their futuristic design. Oh no. These spectacles take videotaping to a whole new level. Continue reading →
Should Twitter accept a buyout? News outlets speculated that Twitter will soon receive bids for a buyout from Google and Salesforce following recent slow growth users and sales. After news got out about a possible sale, stock climbed 22 percent. Continue reading →
Although advertising and public relations both fall on the same side of clients’ balance sheets as staff functions, they have lived in separate offices for many years. Each of them produces media; however, they usually differ.
There are many differences between advertising and public relations that make them unique. A paid source of media is advertising. Advertising provides a guarantee that the client’s goods or services will be placed in the publics’ eye. Advertising’s complete creative control makes the messages targeted and purposeful. An earned source of media is public relations. The media and its viewers hold the lifespan of the organic content produced by public relations. Continue reading →
Is the new food delivery app UberEats the answer to our prayers?
First, Uber drove you around. Next, Uber brought you puppies. Now, Uber is bringing you food. Through the new stand-alone food delivery app UberEats, the popular ride-sharing app will now deliver food around the clock. Continue reading →
One of the hottest new social media apps is the Peach App, which launched at the beginning of 2016 by the founder of Vine, Dom Hofmann. What is it exactly? The Peach App is a more private and individualized social media app.
In need of a break during your long work day? Uber is here for you. At the touch of a button, people were able to receive puppy love in various cities as a pre-Valentine’s Day treat last week. The ride-sharing service teamed up with various animal shelters to melt your hearts just in time for Valentine’s Day. Continue reading →
Introducing Vogue Runway- Your digital invitation to the runway this season:
Whether you’ve been on the app for years or you’re a Snapchat newbie, here are some cool and simple new Snapchat features to help you step up your Snapchat game and become snap savvy
Mark Zuckerberg, the co-founder and chief executive of Facebook, vowed last Tuesday that he and his family would donate 99 percent of their Facebook shares to charitable purposes. According to the New York Times, the donation is worth $45 billion and will be worth even more if Facebook continues to grow. Continue reading →
As winds are blowing at over 200 mph towards Mexico’s Pacific coast, Hurricane Patricia is being projected as the “strongest hurricane ever recorded.” Not only is the storm brewing as it makes its way towards landfall, but it is also gaining headway in the digital communication and social media world. With communication mediums including e-mail, Twitter, Instagram and their website, just SMU alone has both notified and warned the community of the severe weather conditions approaching.
In addition, the SMU community has contributed to the frenzy of weather updates through personal communication methods such as Snapchats, Facebook, Twitter and Instagram posts. Cars floating along the Boulevard and Cox Business library being flooded are just some of the posts that have been circulating around campus, greatly contributing to the panic and fear of what is yet to come.
As a result, rather than focusing attention on the effects that Hurricane Patricia is having on its actual victims, social media is highlighting only the backlash effects that Dallas is experiencing. Although in this case social media is being beneficially utilized to get the word out about potential weather risks locally, equal media attention is not being given to where the storm is expected to devastate and destroy the lives of hundreds.
Presidential campaigns spend millions of dollars each year on radio and television ads, but for the 2016 election this money is a waste. Presidential Candidates must look to social media for rankings, free advertisement, analytics, fundraising, public feedback and opinion, engage with young voters, and immediate response to controversy.
More voters are receiving their news from social media and the 2016 presidential candidates are taking advantage of this medium. Social media is a tool for campaigns to reach out to Millennials and gain momentum in the polls and recognition in the news. Twitter has become imperative for candidates to use to gain the public eye and attention of potential voters.
Although titled the Republican Primary Debate, CNN’s lengthy Wednesday evening production was much more of a “he said, she said,” Real-Housewives catfight-esque, combative communications performance than a Presidential deliberation.
Taking place at California’s Ronald Reagan Presidential Library, CNN hosted a whopping 16 Republican candidates for what resulted in more of a confrontational therapy session between the “cool kids” rather than an evenly distributed discussion amongst all of the candidates. And yet, the prime time debate averaged 23.1 million viewers, making it the most-watched program in CNN’s history. Is this statistic telling of the type of communication that attracts a majority of our nation’s population?
CNN’s combative questioning technique was designed to spark conversation, typically controversial, between two candidates in regards to comments that one has said about the other and vise versa. As the inquiries and accusations were being responded to, the network would publish the responses via Twitter, which only elongated the “he said, she said” conversation via social media. On the contrary, professor and CNN Political Analyst during elections Dr. Rita Kirk, noted that although combative, the debate technique forced candidates to be confrontational in a public forum. By forcing candidates to face the criticism that was made both by them and against them, it acted as a “check” on held them and a catalyst for accountability, which may have been the appeal to the American public.
The migration of refugees fleeing from Syria and the Middle East has been recorded as the largest flow of migrants in Europe since WWII. You may be asking yourself how such a large flux of refugees are finding their way through foreign land’s boarder patrols like Greece and Hungary with increased tension in Europe and tightening rules and regulations. The answer is simple. It is the same way we find out if there are flight delays after a storm or road block near campus, SOCIAL MEDIA.
The golden rule states, “treat others the way you would like to be treated.”
However, on Thursday ESPN was quick to suspend reporter Britt McHenry after her angry outburst to a towing company worker–a viral video seen by millions on the internet.