Bumble is a dating app created by Whitney Wolfe to empower women. The app allows users to create profiles to connect with other users. Users connect when both swipe right on each others profile. However, when users match, the woman must initiate the conversation. Bumble Bizz is a new feature of the app. Bumble Bizz helps professionals to expand networks. As well as, empowering women to make career moves. Continue reading
Snapchat is finally getting with the program. They have created a pixel to help track users after they use an ad. The new snap pixel will be specific to advertiser’s websites in order to give brands a better idea of how their ads are doing. This will help with engagement as well as give insight into what users like.
Facebook, Instagram, and Twitter are the holy trinity of social media platforms. Every brand, company, or organization should be active on all three. There is also a second tier of social media platforms, which consists of Snapchat, LinkedIn, and youtube. Companies should be on it if possible, but regardless of activity, brands at the minimum should closely monitor the sites to continue to be aware of changing trends and topics. The third tier of social media leaves social media marketers confused. Pinterest, Tumblr, and Reddit. What are they, and do they need to be active on these sites?
Twitter expanded the Twitter character limit from 140 characters to 280 characters. Twitter announced that they were testing 280-character tweets for 5% of their users at the end of September. The company decided to expand the limit to help users be more expressive. While many Twitter users reacted poorly to the tests, Twitter believes that doubling the previous character limit will make users more likely to tweet. The idea came about after Twitter discovered only 9% of users hit the 140 character limit in their tweets. This means that the limit forced users to edit their thoughts when tweeting.
On November 9, SMU announced that John Bezos will speak at SMU in April 2018. Bezos, the richest man in the world, is one of the most inspirational leaders worldwide. Amazon, the company he started as a book selling business, has grown into one of the most powerful and diverse companies to date. Amazon is the largest e-commerce company in business and it holds 38% market share ($149 Billion in sales in 2016).
Why Do We Care?
Dallas Has Placed a Bid for an Amazon HQ
Dallas has placed a bid to be the second location for an Amazon headquarters. If Dallas were to land the headquarters it would staple Dallas as one of the most desired places to work in the U.S.. Amazon has made inclinations that Dallas might be in close contention to take the second HQ spot. Some speculate that this might be an opportune time for Bezos to make an announcement while speaking in Dallas. Continue reading
Snapchat advertisements work for brands. They are the latest trend in the world of social media and they absolutely work. They look and feel like a Snapchat story, however, they are definitely not a story. Continue reading
Just when you think Amazon cannotcome up with anything new, they surprise you. One of the newest Amazon gadgets is the Amazon Echo Look. This new gadget is an unusual route that Amazon has taken to make the lives of consumers easier with just the touch of the button or the sound of your voice. Continue reading
According to a report from The Wall Street Journal, Dallas is one of the top contenders for Amazon’s HQ2.
In September 2017 Amazon announced that it is looking for a second home for its headquarters. Since the announcement, cities all over the country are in a fierce bidding war for the new headquarters. Currently, Dallas is one of the top contenders for Amazon’s HQ2. Continue reading
As technology evolves, more and more people are cutting the cords on cable and satellite in favor of streaming services. When was the last time someone asked you to “Comcast and chill?” A recent survey from GfK found that 30% of US Millennials don’t use cable or satellite. Competition among streaming services increases as more companies launch their own versions. Until today, consumers believed that one company was stepping up their game. That changed with the announcement that Amazon cancelled its rumored live TV streaming service. Continue reading
Now you can grow the reach of your personal brand or business with Twitter Promote Mode. The new advertising service launched into public beta last week. The goal of the service is to assist personal brands and small businesses in easily running automated ad campaigns on Twitter to grow a brands influence. Continue reading
People have been buzzing for months over the release of the iPhone X. The phone’s sleek new design complete with infinity screen got people talking. Then the lack of a home button begged the question, how does one unlock the phone? The answer: facial recognition. iPhone facial recognition is by far the biggest and most talked about new feature of the iPhone X. Continue reading
Instagram has exploded over the past seven years. With so many users now on the app, it can be difficult to find relevant content. If navigating the cluttered explore page sounds like a chore, Instagram may be rolling out a feature just for you. The app is letting a limited number of users follow hashtags, rather than people. Continue reading
Pinterest is a great way for users to search through millions of posts. However, sometimes the clutter and mixture of different types of posts can get overwhelming. Pinterest is getting reorganized with its new Board Sections feature to solve this problem. Continue reading
In a world where social media constantly changes, companies often find themselves asking one question lately. Which is better for brands, Instagram or Snapchat stories?
Over the last month, Apple iPhone users have noticed a strange bug when they type the letter “i” on any application. The iPhone software glitch sends a number of symbols instead of the simple letter “i,” making it hard to interpret messages. This glitch has been frustrating users all over the world. Consumers are desperately waiting for Apple to address the issue. Continue reading
Influencer marketing on social media is one of the most effective ways for brands to grow. Not only has influencer marketing changed the way companies advertise, it’s also creating a new profession revolving around social media. These influencers make a living posting sponsored content for cash. Many social media influencers make thousands of dollars posting content. The type of content ranges from advocating for a brand as a whole to reviewing a specific product. The large price tag on these posts proves worthwhile for many brands because they are paying for that influencers credibility as well as their following. For the first time, companies can reach millions through sponsored posts and statistics show this method to be more effective than any traditional advertising.
Influencer marketing on social media became is the practice of building relationships with people who can build relationships for you
Snapchat plans to redesign their app by December. The new design will still open to the camera but there will be layout changes.
Snapchat’s stock plummets amidst a thriving market (Nasdaq is up nearly 30% in the last year). The social application reported a loss in the third quarter of 2017. This isn’t a surprise too anyone that’s been following Snap since their initial public offering in February 2017. After opening strongly then trading up to just over $29/share in March, Snap has struggled in the following months. The financial issues could stem from anything. Whether it be a failing revenue model or lack of proper leadership, something is up at Snap, Inc. If you don’t believe me check this out. Continue reading
Recently, we are seeing social media polls becoming a growing trend on various channels. The newer poll features we have seen have been on Instagram and Facebook. In October, Instagram added a polling sticker feature for stories. In November, Facebook added GIF-supported polls. Additionally, there are polling features on Snapchat and Twitter. These polls are becoming beneficial for brands to engage followers in a simple, creative way. Continue reading
There are few things that are more frustrating than sitting at a movie while someone in the theater continues to use their phone. There are lots of places, like movie theaters, that society tells us phones are off-limits: churches, classrooms, important meetings. But this doesn’t help fight off the urge to check your phone under your desk. What if a special type of phone case could solve this problem? The Yondr phone case challenges phone-addicts by preventing the use of cell phones.