Knowing your audience is essential to ensuring your message is heard, but many small businesses and entrepreneurs don’t have a ton of money to invest in premium tracking tools and services. A shortage of funds isn’t as big of an issue as you may think. There are a several free tools to identify your audience, their interests and what they search online. Continue reading
2018 has already been an interesting year for representation in media. Platforms like the Super Bowl commercials and record-breaking film Black Panther have captured the limelight of the digital world. The responses to these forms of media show why it’s necessary to broadcast diversity. This is important not only on the movie and TV screens but in all forms of media. Continue reading
The power of podcasts for today’s modern publisher is immense. The popularity of podcasts continues to grow as well, due to consumers turning away from screen-based entertainment and desiring greater mobility that podcasts allow for. For publishers and content creators, podcasts are a great way to expand the reach of your brand and diversify your content, while at the same time winning over new audiences and generating advertising revenues. Continue reading
Over 66% of marketers incorporated bloggers into their social media strategy in 2017. Bloggers evolved from part-time hobbyists to powerful influencers running online empires. Top influencers sit front row at New York Fashion Week, receive free merchandise from mega brands and travel around the world. However, living in the public eye is not always as perfect as it seems. Many influencers face serious safety and security problems. Here are some of the issues with privacy and security for influencers. Continue reading
On February 7th, 2018, Snapchat unveiled their latest update. Then all hell broke loose. If you are an avid snapper, tweeter, or human who has logged onto any social app in the past ten days, you have heard about the new Snapchat update, and how strongly people dislike it. Continue reading
The new Snapchat update included a lot of changes, most of them have not been well received. Snapchat hoped the changes would “make it easier to stay in touch with your friends, discover exciting new content from around the world, and just use the app in general.” Despite Snapchat’s good intentions, users say they missed the missed the mark. Continue reading
Many speculate that Periscope is on the decline as Twitter gets called out for its relationship, or lack thereof, with their 2015 video streaming acquisition.
Periscope has had an interesting journey from its launch. In it’s infancy, It was revolutionary for its ability to connect viewers’ comments to the video streamer in real time. It facilitated a more intimate connection between content creator and content viewer. This relationship had not been previously explored prior to the app’s launch. After a year of activity under Twitter’s umbrella, Apple even declared Periscope to be the iOS app of the year. Continue reading
Among the major social media networks, LinkedIn typically takes a back seat. However, you can often learn more about a person from their LinkedIn profile than from Facebook. When used correctly, LinkedIn helps public relations professionals work towards a stronger career. Here are the top reasons you should update your LinkedIn profile: Continue reading
Listen up public relations professionals! This blog contains information about social media management platforms, the latest social media trend that will streamline your communication and shave hours off your workday.
Today it seems like live video is a feature available on every type of social media platform. Live video has proven to be successful for brands and publishers alike, so, what is the best way to use it? See below for four tips for a successful Instagram Live. Continue reading
Harry Potter Weekend on Freeform will never happen again. It was announced that HBO will be buying all 8 of the Harry Potter movies. This means that for the first time, you will be able to stream the iconic series. This is especially exciting for those who subscribe to HBO already.
Car hiring apps are the new rage right now. Since they started they have just become increasingly more popular. First it was just Uber but now there so many others, one of them being Lyft. Uber began as the most popular app but Lyft is quickly catching up. The question is, is Lyft becoming the new Uber?
The Dallas Fort Worth area has a lot to offer. The food scene is top notch, the nightlife is unparalleled, the museums are impressive and business is booming. When compared to cities such as Austin, Houston or New Orleans it is easy to see why so many people choose to live in Dallas. However, there still seems to be something missing for an SMU senior with a big plan. This plan, if all goes smoothly, could mean a DFW music festival. Continue reading
Recently, Apple has been under slight scrutiny for their newest iPhone, the iPhone X. The scrutiny is directly related to the iPhone X copying Android phones in multiple of their features. While many people continue to use Apple products, Samsung will not go down without a fight.
Facebook is an app that has become a staple in the everyday lives of most people with computers. It has become a tool for people to connect, and businesses and companies use it to promote themselves. And just when you thought that there was nothing else to change, two more new updates have been added, proving that Facebook does it all.
Snapchat’s audience filter feature now let advertisers use personal information to target users. Snapchat does this through the use of their filters. Brands now target specific audiences based on gender, interests, and even time of day. Snapchat’s audience filter feature is significantly more useful to advertisers than geofilters. Geofilters only enable them to reach a user’s specific location. While geofilters and audience filters have different targeting strengths, Snapchat’s audience filters provide more depth and precision to advertisers.
Snapchat’s audience filter feature is at the forefront of digital advertising strategy for businesses and advertisers.
Networking on Instagram possesses a wealth of opportunity and is a growing social media strategy for companies, brands, and users to utilize. Instagram’s direct message feature emerged as the single biggest business development opportunity of this decade. With that said, Instagram remains one of the most under-utilized recourses where you can connect with anyone. Whether you are trying to reach a social media influencer or a company you want a job at, the possibilities are endless if done so strategically.
Searching Instagram using hashtags, locations, and user profiles is the most effective way to find what you are looking for.
A year ago, Tesla stunned the car world with a beautifully designed and technologically advanced driving machine. One of the biggest features in the release of this new car was the Tesla Autopilot feature. This feature promises “full-service driving” where they expected that by 2019, drivers would be able to sleep in their cars even when on road trips.
Decision making made easy with Accompany.
Have you ever walked into a business meeting and felt embarrassed about the lack of information you knew about the client or company? Unfortunately, this is the case for many people which is why founder and CEO, Amy Chang created Accompany. Accompany is a free app branded as an intelligence platform. Accompany has the intent of “providing the largest database of senior decision makers in the world.” Following a similar protocol and website layout identical to LinkedIn, Accompany accesses over 250 million profiles. This app promotes next-generation contact management and organized research. They emphasize the importance of strengthening and nurturing well-acclaimed clients. Not just lots of profiles, but profiles that matter.
Organization made simple with Evernote.
Evernote, an innovative digital workspace for advanced note-taking and syncing, released a new and improved 8.0 version. The updated version has been long overdue for customers since its app debut in 2008. With the emphasis on the current niche market of technology, founder Stepan Kopichov set out to capitalize on the creation of an “external brain” for absorbing and release purposes, an undeniable necessity, as we fall victim to constant bingeing and overconsumption of online information and content. Evernote wanted to make notetaking easy and reliable for digital users. As the technological era continues to grow, people have changed their old paper and pen habits and turned to computers. Kopichov’s Evernote speaks to our automatization, as we begin to function more often as mere products of the digital age. Evernote’s new version is updated and easy to use on iPads, netbooks, and smartphones. Your organization made simple with Evernote.