Students use Social Media During the SMU Power Outage to get Midterms Canceled

Tuesday evening,  the SMU power outage caused an uproar among students as they attempted to study for midterms through a displacement period and lack of Wifi.  A petition quickly swept through the campus more virally that anything the college has seen in its recent memory. The ability to get almost an entire student population to sign a petition in under three hours shows the close online network of students on college campuses.

Around 4:30 pm, the SMU power outage took out all the lights and wifi on campus. Working quickly, SMU sent out emergency messages demanding everyone on campus and in the dorms evacuate immediately. The messages requested students relocate to United Methodist Church in Highland Park, claiming that they were prepared to house students overnight. The SMU power outage had taken out the entire campus’ network including wifi.

The SMU Power Outage and Evacuation Caused Outrage Among Students

The problem these displaced SMU students faced was without access to the library the internet. Even those off campus did not have access to any SMU website. Due to this, for many students, studying became impossible. Many students with midterms the next day faced immense frustration at the loss of time to prepare for the upcoming test. In response to the overwhelming outrage, a particular student, Will Jones, started a petition. The Change.Org petition titled, ‘Cancel SMU Classes on Wednesday, October 4th Due to the Evacuation’ spread quickly among angry SMU students.

SMU power outage petitionThe petition met its original goal of 500 signatures within minutes. Students started sharing the link on their Facebook pages. Within 45 minutes the petition reached the new goal of 2000. By then the story was gaining traction. People were posting links to Snapchat and Instagram stories, urging every SMU student they knew to sign. By 10 pm over 5,000 people had signed the petition. With an undergrad population of 6,000, this was hard for the provost to ignore. While the administration did not cancel classes, they did send out an email urging all professors to cancel midterms for the following day.

The takeaway from this event is the power that social media has between students in a college. At some point, almost every single student at the school saw the petition and signed it. The ability for students to quickly connect online to one another turned out to be the driving force in this powerful movement. Shareable items such as these have the visibility of an entire campus.  With the right content, these posts can have an immense response rate to their call to action. This fact is key to keep in mind while starting future movements on college campuses.

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Twitter Doubled the Character Limit to 280 Characters and Users have Mixed Emotions.

.Since Twitter’s founding, brevity has been of paramount importance to the company. But now that twitter doubled the character limit from 140 to 280 characters, tweets are about to get big. The social media platform released a statement explaining that Twitter doubled the character limit in order to give users more room to express themselves.

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Twitter Made Character Length Changes

On September 26, Twitter decided that a select group of users would have the ability to publish tweets up to 280 characters long (double the standard 140). As soon as the news was out that Twitter made character length changes, the Twitter-verse almost broke as millions of users tweeted their confusion, rage, and sarcasm towards the new update.  Continue reading

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Will the VSCO App Become the Next Big Thing In Social Media?

Apps and platforms for social media are constantly changing and updating trying to become the next big thing, the one that is on the top of all the charts, and that is no different for VSCO. VSCO is a social media app that combines characteristics from apps such as Tumblr and Instagram and is slowly becoming more and more popular.

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Fashion Week is a social media phenomenon thanks to Instagram and Snapchat

Social media continues to pull back the curtain on Fashion Week. Thanks to Instagram and Snapchat, Fashion Week is a social media phenomenon that the general public is interested in.  Continue reading

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Why Twitter is Changing their 140 Character Limit

Twitter announced Tuesday that the social media platform would move away from their infamous 140 character limit on their tweets. The new limit will double the old one at 280 characters. This fundamental change leaves twitter fans confused as to what prompted this expanded limit. This site since its beginning has been set on their unchanging 140 character limit. Continue reading

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Why Twitter Might Ditch 140 Character Limit for Some Users

For the past 10 years, Twitter’s most iconic feature has been the 140 character limit. However, as of Sept. 26, a small group of users is now capable of posting tweets double that length. Twitter is allowing certain accounts to use 280 characters on a trial basis, and it might surprise you why.  Continue reading

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How Facebook Ad Tools are Optimizing Marketing

Measuring digital ads with Facebook ad tools can help optimize marketing strategies for businesses. The evolving use of digital devices creates a demand for businesses to strategically connect with customers online and offline. Last year, Facebook introduced three marketing tools to measure the effectiveness of online-to-offline ad impacts. Last week, Facebook offered two new options focusing on targeting offline-to-online leads. These tools help brands understand how effective their Facebook ads are for driving foot traffic and how they can retarget people who interact with the business offline. Continue reading

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Stitchfix Online Personal Styling Profile


Stichtfix online personal styling profile makes it easy to match your personal taste and save you the headache of having to leave your house to go shopping. Do you have an important event coming up soon or maybe you’re  just not good at picking out an outfit every day? Not only does Stitchfix pick your outfit, they also send your outfits directly to your home. This app makes it simple and convenient to be styled by your online personal stylist.  Continue reading

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Banned Instagram Hashtags Could Mean Low Engagement

We live in a #hashtag world. There is no denying it. A single hashtag opens the door to hundreds of thousands of posts on the same subject. An Instagram caption is not complete without a few hashtags thrown into the mix. People in the wedding industry even make a profit off of helping couples create their perfect wedding hashtag. Brands use specific hashtags to attract more customers and clients. It might come as a shock, however, to learn that not all hashtags are allowed. A recent list of banned Instagram hashtags comes with consequences for users who include them in their posts. Continue reading

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Microsoft Teams Achieves Every Element of User Experience

Microsoft Teams Achieves MoreKeeping agility and organization in mind, Microsoft Teams achieves a collaborative, digital environment
among today’s communication workplace. Moving forward, Teams is the latest and most innovative core communication platform for Microsoft Office 365. It intends to replace Skype for Business as the tool for all video calls, conferences and meetings for its users. Making the digital environment more open and integrated, this platform allows for a flow of accessible information to everyone involved.  Continue reading

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Pinterest joins Corporate America

Pinterest joins Corporate AmericaPinterest has always been a social media tool for entertainment, but now Pinterest is joining corporate America through a new tool on Target’s app and website. Today, Target announced that the company would be adding a new feature to their app and website. Customers can take a photograph of any products and find similar products at Target. In the past, Pinterest has been used by individuals to become inspired. For a long time, one of the most appealing aspects of the site was that it was not tied to the advertising and consumerism that has taken over other social media platforms. While some users might find this new point and click to buy option alluring, it may be a turn-off for many others who have valued Pinterest for its emphasis on inspiration and do it yourself.
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Pinterest’s Partnership With Target Creates New Shopping Experience

 

To many, it may seem that Pinterest is becoming less and less relevant in the social media world. On Monday, however, Pinterest announced its partnership with Target that will bring new capabilities to users and shoppers alike. Pinterest’s partnership with Target will change the way shoppers use social media to find products they like. 

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Snapchat Struggles with Female Influencers while Instagram Dominates

Since the initial lunch of Snapchat in 2011, the social media platform has seen unbelievable growth and success. Snapchats main user base extends from kids aged 12 to adults age 24 with the most active users falling into the 18-24 range. While they have managed to please most millennials, Snapchat struggles with Female Influencers.

The photo sharing platform platform has proved to be a success, but Snapchat struggles with female influencers most among target market.

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New Grocery Delivery Service is Setting Walmart Apart From Competitors

grocery delivery serviceCurrently, Walmart is testing out their brand new grocery delivery service. This service entails a delivery person physically going inside the customer’s houses and putting away groceries into their fridge. While some customers may not feel comfortable having a stranger walking into their home, Walmart wants to make sure that they give willing customers the opportunity to try the service and decide whether it is a valuable way to simplify lives and save time. Continue reading

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iOS 11 Update Creating Mixed Reviews

iOS 11 updateEarlier this week, Apple finally released their iOS 11 update. This update is compatible with phones 5S or later, iPad mini 2 or later, or the 6th generation iPod touch or later. As usual, the new update involves a lot of new features as well as the remodeling of old ones. Continue reading

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How mobile apps are helping students find their dream college

The traditional method of choosing college usually involved meeting with your designated college counselor, buying the “Fiske Guide to Colleges” book, or visiting a campus. However, today one third of students do most of their college research on mobile phones, and two thirds of high school juniors and seniors are using a college planning website to help them find their dream school.  Continue reading

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Vulfpeck and Social Media

It All Starts With a Name

Vulfpeck and social media are bringing an entirely different element to digital marketing and branding. Band leader, Jack Stratton, formed the band after throwing the concept out to a friend that was “inspired by the rhythm sections from the golden age of recording,” (think The Swampers) Jack said in a June 2016 interview. Jack planned out the name Vulfpeck due to the positive result it would create for their SEO. He knew that it was a unique phrase that no one else was searching and they have capitalized on that and much more in social media.  Continue reading

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Sponsored Lenses and Snap Ads

Snapchat is one of today’s fastest growing social media platforms and is most popular with millennials. According to Snapchat, they reach 41% of all 18-34-year-olds in the United States. If that age group is your target market, this is why you should consider advertising on Snapchat using sponsored lenses and snap ads.

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Increase Productivity with Cloud Natural Language

Smarter is simpler with new Google features using Cloud Natural Language technology. The technology can improve your productivity in the workplace. The natural language processing (NLP) technology focuses on and improves human-computer interactions. Google Cloud Platform is a cloud computing platform that offers advanced services beyond Google Search, such as G Suite tools. The new features can benefit how businesses manage responsibilities and relationships. Continue reading

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