Representation in Media: The Voice of Identity

2018 has already been an interesting year for representation in media. Platforms like the Super Bowl commercials and record-breaking film Black Panther have captured the limelight of the digital world. The responses to these forms of media show why it’s necessary to broadcast diversity. This is important not only on the movie and TV screens but in all forms of media.

This is a time for communications professionals to pay close attention to media platforms. The fact is that the United States is not a homogenous population. Therefore, representation in media shouldn’t be homogenous either.

Validity in Inclusive Messaging

Let’s take a look at Marvel’s Black Panther. The movie earned $75.8 million on its first day according to Forbes, and held the honor of Representation in mediabeing the highest-rated Marvel movie of all time on Rotten Tomatoes.

Accolades aside, Black Panther was a rare moment in the lives of people of color that should be more present in the digital world. It gave Black Americans a positive reflection of themselves that’s not common in media narratives today.

Therein lies the issue.

In her article titled “Black Panther is more than a name. It’s an identity,” Kristen Page-Kirby of the Wall Street Journal gives thoughtful commentary on what representation in media means for people of color. She writes, “To think of Black Panther’s race as an aside, as happenstance — the way it is with most white superheroes — is to dismiss the very core of the character. It’s not only a matter of color; it’s a matter of identity.”

Bingo, Kristen.

“it’s a matter of identity.”

Something that many companies in the United States could improve upon is speaking to the identity of their consumers. This is what we saw during the Super Bowl commercials. Coca-Cola, T-Mobile and Toyota all released commercials that spoke directly to ethnic minorities, the LGBT+ community and people with disabilities. Identity shapes people’s experiences and viewpoints, and understanding this is a gateway to connection. This is why representation in a company’s media messaging is not only important but also a strong indicator of the company’s ideologies.

So take notes! Placing value on the identity of your consumer is a way to prove that the values statement on your website is not an empty promise. Representation in the media is a rising force in the digital world of today, and hopefully it’s a force that’s here to stay.

For more insight on the Super Bowl commercials, check out this article:

https://www.wsj.com/articles/super-bowl-ads-on-diversity-public-service-prove-polarizing-1517868775

To see Forbes’ financial analysis of Black Panther, look here:

https://www.forbes.com/sites/scottmendelson/2018/02/17/box-office-black-panther-superhero-fatigues-to-record-crushing-76m-friday/#5298dc36590d

 

The Power of Podcasts

The power of podcasts for today’s modern publisher is immense. There are many reasons to listen to podcasts, with thousands of topics to choose from. The popularity of podcasts continues to grow as well, due to consumers turning away from screen-based entertainment and desiring greater mobility that podcasts allow for. This is music to the ears of publishers and content creators. Podcasts are a great way to expand the reach of your brand and diversify your content, while at the same time winning over new audiences and generating advertising revenues. Continue reading

The Dark Side of Blogging: Privacy and Security for Influencers

Over 66% of marketers incorporated bloggers into their social media strategy in 2017.  Bloggers evolved from part-time hobbyists to powerful influencers running online empires. Top influencers sit front row at New York Fashion Week, receive free merchandise from mega brands and travel around the world. However, living in the public eye is not always as perfect as it seems. Many influencers face serious safety and security problems. Here are some of the issues with privacy and security for influencers. Continue reading

The New Snapchat Update and User Responses

The new Snapchat update included a lot of changes, most of them have not been well received. Snapchat hoped the changes would “make it easier to stay in touch with your friends, discover exciting new content from around the world, and just use the app in general.” Despite Snapchat’s good intentions, users say they missed the missed the mark.  Continue reading

Periscope is on the Decline? App Users Express Concern

Many speculate that Periscope is on the decline as Twitter gets called out for its relationship, or lack thereof, with their 2015 video streaming acquisition.

Periscope has had an interesting journey from its launch. In it’s infancy, It was revolutionary for its ability to connect viewers’ comments to the video streamer in real time. It facilitated a more intimate connection between content creator and content viewer. This relationship had not been previously explored prior to the app’s launch. After a year of activity under Twitter’s umbrella, Apple even declared Periscope to be the iOS app of the year.

Video Chat Meets Competition

Periscope is on the decline

So why is Periscope on the decline? Other video platforms like Facebook Live and Instagram Live have arguably eliminated the need for a separate live chat app. The introduction of the live feature has given loyal users of Facebook and Instagram a “package deal.”

Twitter’s Case of Déjà Vu

Twitter has also been unusually quiet about the happenings surrounding Periscope. Kerry Flynn of Mashable, in her article “As Twitter stock soars, its video app Periscope is struggling,” points out how Periscope was absent from any of the conversations Twitter had about profit growth during their earnings call. This lack of recognition in addition to the “package deal” of other video platforms is reminiscent of the decline of Vine, a previous Twitter-owned video hosting app.

The Growing Dissent

Further indication that Periscope is on the decline is the growing disdain on the @periscopehelp Twitter page. Many users have labeled Periscope’s help services as non-responsive and “useless.” They express their frustrations with lost broadcasts, deleted pages, low video quality and the rise of racist trolls and sexual exploitation between users. Twitter has also been under attack for not monitoring their app more closely.

Moving forward, Periscope’s future is uncertain. Though it still has its fair share of faithful users, it is unclear how long content creators will tolerate feeling like their voices aren’t being heard.

Check out the @periscopehelp Twitter page for more insight on consumer concerns:

https://twitter.com/search?f=tweets&vertical=default&q=%40periscopehelp&src=typd

 

Why you Need to Update your Linkedin Profile

Among the major social media networks, Linkedin typically takes a back seat. However, you can often learn more about a person from their Linkedin profile than from Facebook. When used correctly, Linkedin helps public relations professionals work towards a stronger career. Here are the top reasons you should update your Linkedin profile: Continue reading

What are Social Media Management Platforms?

Listen up public relations professionals! This blog contains information about social media management platforms, the latest social media trend that will streamline your communication and shave hours off your workday.

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Snapchat’s Audience Filter Feature Lets Advertisers Target You

Snapchat's audience filter featureSnapchat’s audience filter feature now let advertisers use personal information to target users. Snapchat does this through the use of their filters. Brands now target specific audiences based on gender, interests, and even time of day. Snapchat’s audience filter feature is significantly more useful to advertisers than geofilters. Geofilters only enable them to reach a user’s specific location. While geofilters and audience filters have different targeting strengths, Snapchat’s audience filters provide more depth and precision to advertisers.

Snapchat’s audience filter feature is at the forefront of digital advertising strategy for businesses and advertisers.

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Networking on Instagram Through Direct Message

Networking on InstagramNetworking on Instagram possesses a wealth of opportunity and is a growing social media strategy for companies, brands, and users to utilize. Instagram’s direct message feature emerged as the single biggest business development opportunity of this decade. With that said, Instagram remains one of the most under-utilized recourses where you can connect with anyone. Whether you are trying to reach a social media influencer or a company you want a job at, the possibilities are endless if done so strategically.

Searching Instagram using hashtags, locations, and user profiles is the most effective way to find what you are looking for.

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Tesla Autopilot Feature: Is it Living up to What the Company Promised?

tesla autopilot featureA year ago, Tesla stunned the car world with a beautifully designed and technologically advanced driving machine. One of the biggest features in the release of this new car was the Tesla Autopilot feature. This feature promises “full-service driving” where they expected that by 2019, drivers would be able to sleep in their cars even when on road trips.

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Decision Making Made Easy With Accompany

Decision making made easy with Accompany.

Have you ever walked into a business meeting and felt embarrassed about the lack of information you knew about the client or company? Unfortunately, this is the case for many people which is why founder and CEO, Amy Chang created Accompany. Accompany is a free app branded as an intelligence platform. Accompany has the intent of “providing the largest database of senior decision makers in the world.” Following a similar protocol and website layout identical to LinkedIn, Accompany accesses over 250 million profiles. This app promotes next-generation contact management and organized research. They emphasize the importance of strengthening and nurturing well-acclaimed clients. Not just lots of profiles, but profiles that matter. accompany photo

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Organization Made Simple With Evernote

 Organization made simple with Evernote.

Evernote, an innovative digital workspace for advanced note-taking and syncing, released a new and improved 8.0 version.  The updated version has been long overdue for customers since its app debut in 2008. With the emphasis on the current niche market of technology, founder Stepan Kopichov set out to capitalize on the creation of an “external brain” for absorbing and release purposes, an undeniable necessity, as we fall victim to constant bingeing and overconsumption of online information and content. Evernote wanted to make notetaking easy and reliable for digital users. As the technological era continues to grow, people have changed their old paper and pen habits and turned to computers. Kopichov’s Evernote speaks to our automatization, as we begin to function more often as mere products of the digital age. Evernote’s new version is updated and easy to use on iPads, netbooks, and smartphones. Your organization made simple with Evernote.

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Best Option for Website Creation?

Best Option for Website Creation

When it comes to website creation, Squarespace popularity stands tall above the rest. Now with their seventh version, consumers want to know if Squarespace is the best option for website creation or are they just the popular? Other competitors such as Wix provide deals on pricing that Squarespace users are looking for.  Squarespace’s all-in-one platform appeals to customers in search of building a brand and doing so in the most stylish and empowering way. Squarespace advertises their website to be user-friendly and fitting for any type of company because of their variety of options.

Digital websites are beneficial for informational purposes, marketing, sharing content and engaging with customers. Therefore, having an easy to use and appealing website is critical.

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Bumble Bizz Helps Women Professionally

Bumble Bizz HelpsBumble is a dating app created by Whitney Wolfe to empower women. The app allows users to create profiles to connect with other users. Users connect when both swipe right on each others profile. However, when users match, the woman must initiate the conversation. Bumble Bizz is a new feature of the app. Bumble Bizz helps professionals to expand networks. As well as, empowering women to make career moves. Continue reading