In 2013 the popular saying, “an apple a day keeps the doctor away,” should be re-written to “a sync a day keeps the doctor away.” Monitoring your health takes only clicks thanks to the popular wristband and corresponding app, UP.
Sometimes all you need is a cinematic classic to exemplify lessons of business ethics we heard about in class. There is much to learn from watching Tom Cruise in his heyday– playing the unforgettable role of sports manager as the title character, Jerry Maguire.
The movie sets the stage for something students write off and don’t quite understand as naive beginners in a new world. Students understand these basic rules and guidelines and mentally categorize certain moral principles under “ethics.” And although most understand the meaning and basic importance of “ethics,” often without a narrative there is no grasp at the real meaning behind the word.
Jerry Maguire is a character any given communication studies aficionado can relate. As Maguire states in the movie, “I’m the one behind the scenes.”
With the continuous technology updates and ability to edit, transform and access videos online, it has changed the way college football has gone about exchanging game films with their opponents. Continue reading
With the rise of social media, the majority of sports teams have gained tremendous support and coverage from fans over social sharing sites like Facebook, Twitter and Youtube. As the fight for the Stanley Cup approaches, NHL playoffs coverage this year could reach an all-time high on social media platforms, specifically Twitter.
April 16, Southern Methodist University hosted its annual Mr. & Ms. SMU Bodybuilding Competition. The Hughes-Trigg auditorium was packed with the friends and families of the competitors. Fans used flowers, posters and extremely loud chanting to show their support. Continue reading
In the sport of boxing, Friday is the eve of fight night. What’s in store for this upcoming battle? One fighter will step down from his throne, the other will continue his reign. Continue reading
The NCAA’s March Madness continued this past weekend. Despite everyone’s brackets being busted and Kevin Ware breaking his leg (graphic) the show had to go on! Due to the real time drama social media was there to witness it all unfold. And thanks to the revolutionary analytical tool, Trendrr, we could see how it did.
When it comes to gaining a passionate following, collegiate teams competing in the NCAA March Madness Basketball tournament have stepped up their social media presence.
Fitness trackers aren’t just snazzy watches and bracelets. Continue reading
When you think about the last joke that you heard, or think about the last time you laughed, can you remember what exactly made you laugh? What was it that was so funny? And also, who made the joke?
Fan of the show or not, The Biggest Loser is doing it right with social media. Current on its 14th season, the two-hour premiere of TBL lured in roughly 6.9 million views. This season is completely different than any others. For the first time ever, TBL has children on the show and they are calling for a health revolution. Continue reading
What a weekend for the NBA! From the Celebrity All-Star game to the dunk contest to the actual NBA All-Star game, it was a great weekend full of events that had social media booming every hour. One of the top rated social media sites used for the festivities hosted in Houston, TX was Twitter. Continue reading
Shoe connoisseurs now have to camp out close to their computers rather than waiting in line for days to get their pair. The “Midnight Release” craze has resulted in tragedy too often for Nike to ignore. As of last spring Nike has decided you must RSVP via Twitter to ‘cop’ a pair of these limited edition shoes. A link to a video is embedded below to give you an idea of just how crazy it can get.
One of my dreams this year was for the Saints to go to the Super Bowl, but unfortunately that did not happen. Another dream I have always had was to see Beyoncé perform. I have always had a big love for Beyoncé. I love her and her music. Seeing her dance and sing like she can was amazing to watch. If I could be Beyoncé, I would! Like me, many other people LOVE Beyoncé as it was made very clear from all the traffic on Facebook, Twitter, and Instagram. Beyoncé stole the show!
During the Super Bowl this past weekend, every facility manager’s worst nightmare came true, the lights went out. Well, not all of the lights, but enough to stop the biggest television event of the year. Most viewers filled the time with Twitter, Facebook, or simply changed the channel.
In every crisis, there is opportunity. For a number of brands, this Super Bowl blackout, was the prime time for free advertising on social media. Continue reading
What do I love about Super Bowl Sunday? The boys, the beer…oh yeah, and the bowl.
It’s that time of year where football fans sit around their televisions waiting for the Superbowl to start. However, not everyone who watches the Superbowl are fans of football; they’re waiting for the commercials that will play during the game.
It’s that time of the year again! Make sure to grab your team gear, foam fingers, and stretchy pants. Continue reading
In past years the Super Bowl has become the mecca for companies to advertise their products. Whatever the cost of an advertisement was, companies are willing to pay. For Super Bowl XLVII companies are paying roughly $4 million dollars for 30 seconds of airtime. Because of high costs, some companies are utilizing social media in addition to their on-air commercial time to gain more impressions.