Why You Want AppleTV

Apple TV was first released in 2007, and since then it has grown into a must-have item. Why you want AppleTV you may ask? Recently, AppleTV has not only allowed users to watch Netflix, HBO, iTunes and more, but now you can use your voice to command the device. AppleTV allows users to keep all their media in one place, making it easy to go back and forth between Hulu and Netflix, or YouTube and HBO. With let people buying cable AppleTV is helping those stay in-touch with all the television, videos, etc they want.

Continue reading

Does the Rapid Evolution Of Social Media Have Apple To Thank? 

Does the rapid increase and popularity of new social media platforms depend on Apple (AAPL) to continue their growth and usage?

Whether you’re a Microsoft groupie, a Samsung Galaxy guru, or an Android addict, there is no question that Apple is the most valuable company in the world. According to Forbes, this year Apple not only had the last largest market cap, but also the largest sales, profits, and assets among the world’s largest technology company.

January 2007 was the announcement that changed the tech industry forever. The arrival of the iPhone revolutionized the smartphone and paved the way for apps, digital media, and social media to become the future.

Continue reading

Apple iPhone 6 vs Samsung Galaxy s5

Apple’s launch of the new iPhone 6 and iPhone 6 plus, has forced Samsung to lash out at Apple for “copying” their smartphone, the Galaxy S5.

Apple and Samsung have battled over the similarities with the competition’s products for years. However, this week, both Apple and Samsung dispatched new advertisements outwardly mocking the opponent’s smartphone device.

Continue reading

Apple Pay: The Reason to Upgrade

Apple PayWill Apple Pay change today’s society? Forgetting your credit card or debit card will no longer be a problem with this new feature offered on both of the i-Phone 6 and the Apple Watch. Apple is always finding new ways to persuade consumers to upgrade their phones. This time it’s collaborating with several credit card networks and banks such as: Chase Bank and American Express to make people’s lives easier. However, will people be willing to buy a new phone just for this?

Continue reading

Apps have potential to revolutionize wrist PR

Most people don’t think about PR and wrists together, but then again, the Apple Watch wasn’t out either.  Apple Watch coupled with apps designed specifically for it – opens a whole new world of PR possibilities  – not just at our fingertips but now right above our hands.

Continue reading

Is Cord Cutting the New Trend?

As Amazon joins the game of Apple TV, Roku and Chromecast with Amazon Fire TV, communications professionals are beginning to see a pattern of people leaving behind their traditional cable TV’s and cord cutting being the new trend.

Amazon Fire TV was released Wednesday, April 2nd allowing them to compete in the market with Apple, Google and Roku. It costs $99 and will stream Netflix, Amazon Instant (of course), Hulu Plus, A graph that illustrates the rise of cord cuttingShowtime Anytime, Crackle and Vimeo, and more to be named. Apple TV is probably the primary competition, with name recognition, although Google’s Chromecast is offered for just $35 and with a dead simple operation. Roku remains a competitor, and don’t forget about game consoles: In 2013, the PlayStation 3 was the No. 1 connected television platform for Netflix streaming, with the Xbox 360 not far behind.

Continue reading

Is there an Apple Innovation Decline?

Apple CEO Tim Cook criticizes new book

Tim Cook and Steve Jobs together

Tim Cook and Steve Jobs together

Haunted Empire: Apple After Steve Jobs, by Ykari Iwatani Kane, argues that the company has lost its innovative touch since the death of Jobs. Is there an Apple innovation decline?

When Steve Jobs died, everyone knew that Apple would take a hit? How big of a hit was up to the consumer to decide. So far, the company has more-or-less remain stagnant. If and why is there a Apple innovation decline?

Former Wall Street Journal Reporter Yukari Iwantani Kane, argues that Apple is slowly declining from an iconic to “just another company.”

To see more of Tim Cooks response to CNBC Click Here for Wall Street Journal Link.

So that leaves the question, is there actually an Apple innovation decline? Well lets take a look at their three successful products.


Progression of MacBooks

Progression of MacBooks

The Macbook is a notebook computer manufactured by Apple from early 2006 until today. The only chance, adding in a single word, the Macbook Pro. Although there has been some changes in design of the computer by changing the casing as well as the screens that are used, all in all the computers are pretty much the same. While some companies are incorporating touch screens and making Tablets, Apple has stayed the same. No Innovation.


The iPad is a tablet computer made by Apple which was released in 2010. They use both Wi-Fi and cellular data plans and have sold over 170 million since 2010. Well the iPad is about the only real product we have seen some innovation. What did they do? They made it mini!!! Now the mini iPad is a great devise but lets be real here, it is either A) A smaller iPad. B) A larger iPhone. or C) A whole new invention that blew the minds of the consumers. Correct answers A and B. No Innovation


Well, we all know what I am about to say here. I use the iPhone 5. And that is not even the most recent phone they have. I think that is enough said. No Innovation.

To be fair the company has made efforts to compete with Microsoft office with its Pages, Numbers and Keynote. However these applications are new and most people don’t want to make the change from what they already know.

The Future

Apple is a fantastic company that has seen adversity before. They will bounce back, and they will come up with the next hit product. It is just a matter of time…



Apple’s CarPlay is Making a Mark on the Auto Industry

Apple CarPlay descriptionFirst it was the auxiliary cable, next USB ports, then a slight upgrade to bluetooth capabilities and now CarPlay, Apple’s new in-car software coming to automobiles this year. Dubbed the “smarter and safer way to use your iPhone in the car,” CarPlay will display the basic functions of the iPhone right on your car’s dashboard instead of holding your iPhone in front of your face or using a finicky phone mount.

Continue reading

A Look Back At The Best Super Bowl Commercials

With Super Bowl XLVIII two days away, many Americans are gearing up by buying 12-packs of Budweiser, procuring pounds of chicken wings, and dusting off their crockpot’s for the tradition ‘Super Bowl party.’

Last year 108.4 million people watched the big game, about a third of the American population, but the Super Bowl isn’t just about football. During a regular football game, many rush to the bathroom or grab an ice-cold beer during commercial breaks, but during the Super Bowl all eyes stay on the TV to see some of the best commercials of the year.

Continue reading

Christmas Tech List

As Halloween approaches, it’s hard not to start thinking about Thanksgiving and inevitably it’s cousin Christmas, and all the goodies you would love to find under the Christmas tree. So I have compiled not just any old Christmas Wish List but a Christmas Tech List of all the cool digital gadgets that I and maybe you would love brimming out of the stocking this year! From TVs, to tablets, to apps and more!

Continue reading

iOS 7: The Unexpected Rollercoaster?

Apple’s newest software update for iPhones and iPads, iOS 7, is all the rage so far. It’s proven contagious, as 35% of Apple’s user updated from iOS6 within 24 hours of its introduction. Its sleek design and new look is visually appealing, but unique complaints have been rolling in – is the new operating system making people sick? Continue reading

iOS 7 iphone Prank convinces owners it’s waterproof

“Update to iOS 7 and become waterproof” claims the ad (see picture below) explaining that “In an emergency, a smart-switch will shut off the phone’s power supply and corresponding components to prevent any damage to your iPhone’s delicate circuitry.”

Screen shot 2013-10-04 at 3.09.56 PM

Continue reading

Social behavior predictions for latest gadgets and gizmos

Signs of the digital divide are bound to continue showing in patterns of digital consumption. Here are three of many ways in which consumers choices will show the social split among “haves and have nots” for the rest of the year: iPhone 5s or 5c, Google Wallet and the Samsung Galaxy Gear.

Wealth and Technology Consumption

You mean you don’t have the i-toothpick yet?

Continue reading

New Handwriting Feature Released for Google Translate 2.0

Yesterday, Google released Google Translate version 2.0 for iOS, an app that can translate your handwriting. Test input, voice translations and handwritten text are now all included in the updated app. The app translates your handwritten characters into your native language by checking the Google Translate display at the top of your screen.

Google Translate

More than 70 languages are supported by the application with 49 of the different languages being supported by the handwriting feature of the application. The handwriting can even be read aloud to you in your desired language. 7 new languages including, Bosnian, Cebuano, Lao, Marathi, Hmong, Javanese and Khmer, are also now available for translation.

Continue reading

Miley Cyrus vs. iOS 7

The launch of the new iOS 7 operating system has garnered many different opinions from people around the world. There are those that feel as though they are in a new “anime” film, and those that feel that the new operating system is exactly what they’ve been waiting for. But, who takes the cake for the most unimportant, irrelevant, and unnecessary criticism of the new Apple system?

Continue reading

Apple? Windows? No time to rest on your digital laurels, the world operates in more than one way.

It is time to start thinking about a world of proprietary software and niche operative systems …desktop, mobile and otherwise. Shake out your digital comfort zone beyond internships or industries.

Read if:

  • your entire computing know-how or will-to-learn is limited to Apple, Windows or Linux, or
  • you have never heard of Ubuntu and you are  about to graduate or change jobs
Four tablets with different operative systems

Image of main mobile Operative Systems in the world owned by Apple, Microsoft, Blackberry and Google