Tag Archives: Business

Social Media’s Evolution: Look How Far We’ve Come

Most social media platforms started with a simple purpose. Facebook started as a way for college students to communicate with one another. Snapchat began as a way to communicate through pictures that would disappear.  Twitter started off as a site for users to share brief status updates with others. Instagram was for users to share pictures in an online photo album for friends to view. Over the years each of these social media sites have evolved. Today, the evolution of social media continues and businesses struggle to keep up.

http://www.firstversions.com/2015/04/facebook.html

Facebook 2006

http://www.firstversions.com/2015/04/facebook.html

https://www.merkleinc.com/blog/fmc-facebook-ad-changes-and-timeline-business-pages

Facebook 2017

https://www.merkleinc.com/blog/fmc-facebook-ad-changes-and-timeline-business-pages

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The Do’s and Don’ts of Facebook Video Advertising

facebook video advertising

On Wednesday morning Facebook announced plans to unleash new video technology. New features include automatic audio play for videos and a feature that pulls videos to the sidebar as users scroll through their timelines. These changes restructure the way Facebook video advertising is crafted in a number of ways.  Continue reading

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Filed under Apps, SocialMedia

Maximizing Instagram for Business Purposes

 

 

Instagram Icon

 

Instagram is a thriving social media platform for individuals and businesses alike. The app enables photos to be shared privately or publicly. Private accounts allow individuals to choose who may see their photos, while public accounts can be viewed by anyone. Businesses typically use public accounts, allowing customers to easily view, like and follow their Instagram.

 

Businesses may focus on two primary audiences when using Instagram. The first is existing customers. Existing customers may follow the brand’s account to keep up with new product releases, store openings or other important information. The second audience is potential customers. A business Instagram account is a great snapshot into the life of a brand. Potential customers can get a feel for what the business offers without first encountering a storefront or website. They may also show viewers a unique behind-the-scenes glimpse into the brand.

 

Additionally, products or services may be described and linked from the Instagram page to their business website. For example, a clothing store may post a photo of a new yoga pant and provide the direct link to the product on the Instagram page. This offers a unique opportunity to make Instagram a sales platform in addition to a social media platform.

 

Whether a business seeks to keep their current customers up to date, or spread awareness for their brand, Instagram is a great platform to strengthen relationships and drive sales.

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Should Twitter Accept a Buyout from Google or Salesforce?

Should Twitter accept a buyout? News outlets speculated that Twitter will soon receive bids for a buyout from Google and Salesforce following recent slow growth users and sales. After news got out about a possible sale, stock climbed 22 percent. Continue reading

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Three big social media trends that will change your business

In the 21st century it seems almost impossible to keep up with all of the changes technology brings- espesically when it comes to social media. 2016 has ushered in three big social media trends that will change your business. Don’t fall behind and keep up with the times! There are the three big social media trends you need to know about: Continue reading

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Instagram Ads: What to Know

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YouTube as a Business Platform

YouTube is an up and coming social media channel that can help businesses to reach a larger audience. If used properly one could use YouTube as a business platform. Not only does YouTube have the ability to create a celebrity, but it allows businesses to share and interact with consumers.

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Geofilters: See and Be Seen

SnapChat’s recent employment of Geotags, formally known as Geofilters, has taken over the Snap game. Each one is created by users, for users.

Photo of Snapchat Geofilters

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Improve Your Snapchat Game: Super Bowl Edition

Back in the day, before the emersion of social media, Super Bowl Sunday was the biggest day for football fans. Friends and family gathered to enjoy the football game, as well as the entertaining commercials. Today, much more plays into the Super Bowl than just football and fun commercial breaks. Social media has stepped in to improve people’s Super Bowl experience and to promote brands.

Improve Your Snapchat Game: Super Bowl Edition

 

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InstaBiz: Your Business Needs Instagram

You know you’re one of the 70% of the 400 million monthly users that Instagram has who scrolls through the photo-sharing app at least once per day, but is your business reaping the benefits or boycotting the empire that is Instagram?

Instagram photographer meme

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Pinterest: Not Just A Girl’s Best Friend

You think Pinterest and you immediately roll your eyes because, no, you do not have your entire wedding planned already, right? Wrong. Pinterest is here to help your business grow and connect.

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Facebook Pages for Your Business

When you hear “Facebook,” you think back to your high school and college days when social media was just beginning to take over the Internet. You probably think of it as a means of connecting with old classmates, friends and family. You may not correlate Facebook with business, but today, this social media platform is opening doors for business possibilities through Facebook Pages. Continue reading

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Apps have potential to revolutionize wrist PR

Most people don’t think about PR and wrists together, but then again, the Apple Watch wasn’t out either.  Apple Watch coupled with apps designed specifically for it – opens a whole new world of PR possibilities  – not just at our fingertips but now right above our hands.

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Uber and Lyft, Applications for Ride-sharing Services

With today’s constant need for convenience, there is a high demand for applications for ride-sharing services. With the recent creations of Uber and Lyft, people no longer have the hassle of calling and waiting for a cab.

 

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Will The Comcast-Time Warner Deal Affect Communications Infrastructure?

Close to Sealing the Deal

Close to Sealing the Deal

Another major merge between the two largest cable companies is creating a setback, especially for our wallets. Comcast, the nation’s largest cable company wants to buy Time Warner for $45 billion dollars. If this communications merge were to happen, Comcast would shovel 70 million subscribers, which is about 30 percent of television viewers in the United States. So, why is this an issue?

The last time a deal like this was announced was in 2011 when AT&T tried to merge with T-Mobile, which affected the communications infrastructure. That deal fell through when the Department of Justice sued to block the deal. The Department of Justice “argued at the time that the AT&T deal would decrease competition, hurt consumers and squash innovation.”

The Comcast proposal creates another threat, placing a strange hold on several growing businesses such as internet services and broadcast television. Essentially this proposed merger “would create a behemoth of a monopoly, crushing networks, broadcasters and any content provider looking for a path.” Continue reading

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Filed under News, Observation, Opinion, SocialMedia

iPad welcomes Microsoft Office

Working out of the Office

The concept of work as simply going to the office has changed a lot in the past few years. Before all the advances in technology, a typical workday would consist of going to the office from 9 AM to 5 PM. The creation of the iPad makes work from home more convenient and popular. One can now access their files on the go, as iPad welcomes Microsoft Office to their applications.

 

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A Card to Rule them All

Credit cards have reduced the amount of cash consumers carry, but the next big thing is to reduce the amount of credit cards one carries. The new card-shaped device called Coin, will eliminate the use for a wallet as it will hold up to 8 credit, debit, and gift cards for consumers convenience.

 

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Savvy Snaps: Businesses and Snapchat

Well the inevitable has finally happened. Businesses have done it once again. They have infiltrated social media as a means of marketing. The target this time? Snapchat

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