Well the inevitable has finally happened. Businesses have done it once again. They have infiltrated social media as a means of marketing. The target this time? Snapchat
The words net neutrality have been thrown around a lot lately, but you may not have realized this failing fight may actually be affecting you. Net neutrality is the idea to stop internet service providers from deliberately throttling services to certain websites. In laymen’s terms, this could mean a lot of buffering, and possibly suffering, for streaming service giants like Netflix and it’s customers (i.e. you!).
With the viral world of technology at our fingertips, organizations need to have a crisis communication plan since the social media world is uncontrollable.
What’s the next biggest trend in the digital world?
The e-Book. GovDelivery, the leading public communication solution that offers an automated e-mail and digital subscription management platform to government, announced the availability of “What’s Next,” a complimentary e-book that identifies key trends in digital communications. GovDelivery enables government organizations to connect with more people, and get those people to take action. More than 1,000 government organizations use their communications platform to reach over 60 million people. GovDelivery shares tips and strategies for public sector communicators to capitalize on these trends to achieve mission results.
Face-to-Face Communication Across the WorldDue to popularity and high demand, social networking platforms are constantly evolving. With products such as Skype and Facetime, we can virtually travel and communicate with anyone in the world in a matter of seconds.
Instagram may be one of the newest, most popular social media apps, but it’s proving to be one of the most profitable for businesses, especially fashion. Businesses post Instagram allows users to scroll through photos and either double tap to like it, or simply continue moving on. There are countless programs that analyze websites, Twitter accounts, and Facebook pages, but Statigram is a revolutionary tool for any Instagramers. Continue reading
Dave & Buster’s:
Arcade or Sports Bar?
Dave & Buster’s is an American restaurant and entertainment business headquarters in Dallas, Texas. Most think of D&B as strictly an arcade, however it is so much more. D&B’s arcade reputation makes it seem as though it is only for children, however each D&B has a full-service restaurant and bar, attracting an older crowd.
Attracting the older crowd:
While the new D&B keeps its arcade intact with over 120 games, they have made an effort to expand into an older demographic. In recent years D&B has brought on their “Eat and Play” deal. This deal starts by giving the customer about 10 different items to choose from including; burgers, chicken fingers, Philly cheesesteaks, and other bar items. Then you can choose the $16.99 deal( includes a $10 play card for games) or a $24.99 deal(includes a $20 play card). All of this while sitting at a booth or at the bar, with a plethora of televisions giving the customer a true sports bar feel.
This Eat and Play combo deal brings in an older crowd of sports fans and college students to come grab some bar food, watch the game, and after getting nice and lubricated, drunkenly competing against their friends at the variety of different racing and shooting games.
Oh did I forget to mention that they have beer towers everywhere?
They have even begun to advertise their sports bar. Click here
Keeping the younger crowd:
The new D&B in Dallas has over 120 games readily available for the younger crowd. While some of these games include Fruit Ninja, Mario Cart, and Doodle Jump, D&B has done a fantastic job integrating addicting iPhone and console games into their lineup.
As always, the ultimate goal still remains to collect as many tickets as humanly possible to buy that sweet ice cream maker, or even the Xbox. However, as adults, lets be real, it would take thousands of dollars to win those gifts…
Trust me, I have tried… Many times.
So what to change?
Dave & Buster’s has done a great job at what they do for many years (they are an arcade that still exists…) But it is time to bring in the big guns. Launching a social media campaign to bring out that group of 18-30 year olds, that do not have children, is the final goal. With the new Dallas location, they have the goods to get it done. Time to start advertising those happy hours and posting pictures of those beer towers.
Want a new sports bar to go check out? Click Here
Instagram as a Public Relations tool
With the popularity of the social media app, Instagram, businesses can now upload a visual press release to their target publics around the world in a fast and effective manner. Continue reading
Many technology companies have been criticized for not having females on their executive boards. Apple and Twitter has been criticized for having only white males on their executive board. Last October, Apple CEO Tim Cook hired Burberry Angela Ahrendts to run both online and retail stores, as well being Apple’s first female to join its executive leadership team. Today, Twitter announced after being criticized for its all-male lineup hired Dame Majorie Scardino to join its executive board. But the most popular and more recent companies Instagram and Snapchat are battling for one woman, Emily White.
Buffer is a new social media management app that is the perfect solution for a very busy individual who does not have enough time to log on to their social media accounts to continuously update their profiles. With Buffer, you can set up all your tweets and posts at one time, and then schedule what time each one publishes.
It is time to start thinking about a world of proprietary software and niche operative systems …desktop, mobile and otherwise. Shake out your digital comfort zone beyond internships or industries.
- your entire computing know-how or will-to-learn is limited to Apple, Windows or Linux, or
- you have never heard of Ubuntu and you are about to graduate or change jobs
Blogging is the perfect vehicle for companies to express themselves. It allows thoughts and creativity to be shared with the general public.
Online dating has widely become a new subject matter of business and social media. Individuals are picking up on the new online dating trend and creating apps with similar business plans and goals to companies such as Match.com.
As we all know, the most lovey-dovey holiday is right around the corner, VALENTINE’S DAY!!! Without a doubt we are going to see Valentine’s Day messages and photos pop up all over our social media, especially since social media is one of the main ways people express emotions today. Just like everyone else doing it, businesses should take this opportunity to build a positive brand image and increase its brand loyalty with its customers in a non-promotional way by sending out and posting Valentine’s Day messages on all social media platforms. Customers will view this as a way the company is saying we love our customers and customers will be more likely to “Like” the image and share it with others.