As technology advances, political campaigns are finding more sophisticated ways of directly targeting voters. Campaigns constantly use television spots to appeal to voters, but now they are transitioning to online video ads. However, the big question is how campaigns are able to only play ads for voters that are likely to vote for them. Continue reading
Tag Archives: campaigns
2 Social Media Tools for Political Campaigns
Social media is revolutionizing the way that political campaigns track and target voters. New technologies are constantly being invented to track support for candidates. A few of the newer ones that can influence the 2014 elections are Zignal Labs and Tracx. Continue reading