Tag Archives: digital communication

Skinny Minnie: Not-So-Pretty

Kate Moss once said, “Nothing tastes as good as skinny feels.” This quote was one of the most popular memes of 2016. Young girls and women alike have posted and retweeted this as “fitness” inspiration. Unfortunately, this quote is not the only form of unwarranted, unhealthy physical propaganda; especially within the social media sphere. Continue reading

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Filed under Apps, News, Observation, Opinion, Political, SMU, SocialMedia, Technology

Spectacles by Snapchat, Take That Instagram

Yes. The rumors are true. According to Evan Spiegel, Snapchat’s beloved CEO, Snapsnapchat-spectacleschat has revealed its Snap Spectacles. The spectacles will be released in the fall of 2016 in three blooming colors: black, teal or coral. These snazzy new sunglasses aren’t just cool because of their futuristic design. Oh no. These spectacles take videotaping to a whole new level. Continue reading

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Filed under Apps, News, Opinion, SocialMedia, Technology

Media: Combining Advertising and Public Relations

Although advertising and public relations both fall on the same side of clients’ balance sheets as staff functions, they have lived in separate offices for many years. Each of them produces media; however, they usually differ.

There are many differences between advertising and public relations that make them unique. A paid source of media is advertising. Advertising provides a guarantee that the client’s goods or services will be placed in the publics’ eye. Advertising’s complete creative control makes the messages targeted and purposeful. An earned source of media is public relations. The media and its viewers hold the lifespan of the organic content produced by public relations. Continue reading

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Filed under News, Observation, Opinion, SocialMedia, Technology

Social Media: a Tool for Political Campaigns

How do you want to receive your news about the upcoming presidential election? You can watch the news and debates on TV, or you may read the newspaper for your daily update. Now, you can also turn to social media to learn more about it. As the election approaches, social media has been improving political campaigns.Social Media: a Tool for Political Campaigns Continue reading

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Filed under Political, SocialMedia, Technology

Twitter Campaigning: Social Media in the 2016 Presidential Election

Presidential campaigns spend millions of dollars each year on radio and television ads, but for the 2016 election this money is a waste. Presidential Candidates must look to social media for rankings, free advertisement, analyticVoter pin with the words"every tweet counts".s, fundraising, public feedback and opinion, engage with young voters, and immediate response to controversy.

More voters are receiving their news from social media and the 2016 presidential candidates are taking advantage of this medium. Social media is a tool for campaigns to reach out to Millennials and gain momentum in the polls and recognition in the news. Twitter has become imperative for candidates to use to gain the public eye and attention of potential voters.

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Filed under News, Observation, Opinion, Political, SocialMedia, Technology

Streaming Music Hits Its High

Digital Music Hits A High

Digital Music Hits A High

No longer do you see people listening to their Walkman’s when running down the street. That’s because the days of buying CD’s is long gone. Today, there are millions of songs available to download for free online. Streaming music has taken over due to its continuous inflow of new tracks and the fact that you pay nothing to add it to your most current playlist. Digital music is dominating the music business, from professional musicians to radio broadcasters. Continue reading

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Filed under News, Observation, SocialMedia, Technology

Marriage: Commitment Comes With Passwords?

Do couples share too much of a connection?

Do couples share too much of a connection?

It’s a fact, couples share. They share food, laughter, experiences and smiles. But does sharing a password to your email and social media accounts sound ethical?  Well, many already do and this trend is continuing to grow. Today, many couples use digital communication and technology in order to enhance their relationships. In other words, digital technology has become a dominant force in the communication between partners. Continue reading

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Filed under Observation, Opinion, SocialMedia, Technology

Have Touchscreens Replaced Toys?

TouchscreenSay goodbye to Toys-R-Us, with technology advancing at the speed of light, the young generation is resorting to touchscreen devices to play with “toys”. As more devices offer free toy apps, toddlers are replacing toys with touchscreens. Children are no longer begging their parents to buy them the newest beanie baby or cabbage patch doll, it’s all about the iPad. Traditional toys are moving their way out of the clutter in the playroom. Continue reading

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by | February 27, 2014 · 8:22 am

The Importance of Reputation on Social Media

With the viral world of technology at our fingertips, organizations need to have a crisis communication plan since the social media world is uncontrollable.

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Filed under Technology

New e-Book Hits the Stands in the Digital Communication World

What’s the next biggest trend in the digital world?

The e-Book. GovDelivery, the leading public communication solution that offers an automated e-mail and digital subscription management platform to government, announced the availability of “What’s Next,” a complimentary e-book that identifies key trends in digital communications. GovDelivery enables government organizations to connect with more people, and get those people to take action. More than 1,000 government organizations use their communications platform to reach over 60 million people. GovDelivery shares tips and strategies for public sector communicators to capitalize on these trends to achieve mission results.

The key to staying connected - is GovDelivery

The key to staying connected – is GovDelivery

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by | February 20, 2014 · 9:02 am

Hello? Can You See Me Now?

Face-to-Face Communication Across the World

Due to popularity and high demand, social networking platforms are constantly evolving. With products such as Skype and Facetime, we can virtually travel and communicate with anyone in the world in a matter of seconds.

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Filed under Technology

Klout Just Grew, Not Only in its Score

 The social media platform Klout is having a big week. It is being purchased by Lithium Technologies, a social customer service company for $100 million. If you didn’t already know, Klout is a website and mobile application that uses social media analytics to rank its users based on their social media usage. Its business focuses on a score 1-100 using Twitter, Facebook, LinkedIn, Google+, Foursquare, Instagram, and Wikipedia to create the Klout Score. Over the past several years, Klout has undergone a bit of criticism regarding a tech analyst. It was understood that he had a higher Klout score than President Barack Obama. Critics have also argued that a Klout score devalues the authenticity of online communication. The founder of Klout, Joe Fernandez created the social media platform due to his inability to speak after jaw surgery. Consequently, relying on Facebook and Twitter to communicate…the irony. Continue reading

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Filed under SocialMedia, Technology

Are Targeted Messages the New Norm?

Social Media Satisfies Consumers Wants

With today’s technology and popularity of social media, organizations are able to create specific messages tailored to the individual rather than the masses. Consumers are statistically shown to appreciate the individualized marketing that brands and organizations have started using.

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As Blogs Continue to Thrive, Twitter Makes its Descent

Has the blue bird lost its wings?

Today, the world of communications is expanding at a rapid pace. With more and more social media trends out there, Twitter is slowly moving out of the limelight. As its stock price just plummeted by 18%, people are worried because users aren’t signing up like they used to. Followers on Twitter are no longer interested in what you had for dinner or what airport you are delayed in. Created to be used for news and media updates, Twitter has become a target for patronization. Continue reading

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by | February 7, 2014 · 8:47 am