It’s been quite the week for Facebook. While focus remains mainly on Facebook’s new “Stories” features, they also rolled out a series of business updates. These new Facebook updates include a “call-to-action” feature and a total redesign of Ad Delivery Insights’ board. Here’s all you need to know including our tips for best practice:
Tag Archives: digital engagement
In today’s world, digital marketing is an absolute must. Luckily for all digital and social media platforms, this is no big secret to brands. Unfortunately for brands, finding a way to stand out in the digital and social sphere is hard. No matter the size of the company, whether you’re Nike or a Dallas local doughnut shop, these online media platforms have paved the way for affordable marketing. It has become so easy to reach more people than ever. Specifically, millennials.
In the multi-faceted, ever-changing world of technology, social media is only a small part of this intricate system. However, many brands have noticed this small area’s power within marketing. Due to the technological world’s unfamiliarity with social media, any new techniques or ideas are considered fair game.
Although this Wild West of marketing has little to no rules nor regulations, concepts such as copywriting have been called into the social media debate. Specifically between Snapchat and Instagram. Continue reading →
Creating a content calendar for your Twitter account will make it much easier to plan, implement, and improve your social media strategy. Planning out your tweets will also help in efforts to build your audience and provide quick updates, relevant company or industry news, and immediate responses to costumers’ concerns about products or content.
Tweeting regularly is critical to growing your presence on Twitter and establishing your company’s brand. Creating a content calendar will help you get in the habit of tweeting daily. It will also help you plan out your tweets in advance so that you can provide your audience with compelling, new content in each message you post.
As mentioned above, when making your tweet calendar, focus on creating quality content and developing a regular cadence. This consistency will help your followers learn when and what content to expect from you, and it will help maximize your engagement.
For example, plan out when to post tweets dealing with promotions. By posting exclusive deals and discounts, you will be able to build follower loyalty. Also, plan out a time to respond to costumers’ questions and reviews, allowing for the real-time engagement you need in order to build brand awareness on the social media platform. You might also want to dedicate one day of the week to posts that focus on the people that help your business run smoothly–maybe a photo of employees hard at work or having fun together at a company function.
Additionally, creating a content calendar allows you to examine what kind of content is most popular with your audience. You can plan for the future by making regular adjustments to the content of your tweets in order to further the dialogue with your followers and appeal to their interests.
Instagram as a Public Relations tool
With the popularity of the social media app, Instagram, businesses can now upload a visual press release to their target publics around the world in a fast and effective manner. Continue reading →
Arby’s won the battle of the hat and the twitter feed.
In today’s digital world there is a constant battle of not only being the most creative, but also being able to think quick on your feet and take advantage of any opportunities thrown your way. This last Sunday at the Grammys, Arby’s did just that. Arby’s became an excellent example for communications professionals about how to jump into a digital conversation and stand out among the rest.
Nextdoor is a free social networking app on a mission to bring back a sense of community to neighborhoods around the world. This app allows individuals in the same neighborhood to communicate easily with their neighbors about anything from barbeques to local crime.
Yesterday, Facebook made the transition from virtual currency Credits to local currency payments. The virtual currency Credit model that started in June 2011 with the hope of making Facebook App payments easier, turned out to make international payments more complex with always changing exchange rates.
Originally, Credits seemed like a good idea for Facebook to earn 30% on game purchases made on the site. One Credit cost $0.10, which could then be used to purchase virtual goods or game currency. Using credits instead of local currency also seemed like a secure way for customers to make transactions with a company they trust rather than an unknown small developer.
Online marketing can make or break some companies due to the digital revolution that often sets standards in today’s society. Technology has taken over and it’s not uncommon for individuals to have multiple devices (personal computers, Smartphones, tablets, etc.) to stay connected.
We have all heard of politicians buying votes, but who would have thought that people will buy Twitter followers? Celebrities are buying groups of Twitter followers to boost their digital networks and profiles. The big question behind this inflation is why do it? Continue reading →
First there were Tweets, then there was the Vine, and now there is the launch of the music app. Twitter has reached the level of creating a standalone music app that could go live at the Coachella Valley Music and Arts Annual Festival this weekend. Continue reading →
Have you ever stopped and thought about how you felt after looking at a friend’s profile and seeing all of their pictures from their awesome weekend? Studies now suggest that our mood correlate with Facebook. Is it possible that such a popular social media tool can lower a person’s self esteem? Continue reading →
We have all been warned multiple times to be careful what you post online and what not to, but this high school student did not get the message. He posted about his teacher on Twitter bashing him about changing the date of a test. The best part of this situation is that the teacher saw the post and actually put up the tweet on the projection screen, and another student took a picture of it and now it has gone viral.
Not all of us are willing to shell out money for each new app that comes out, and thankfully companies realize this. Apps allow us to play games, connect with others, check emails, take notes, and more. The best part about apps is that there are always new ones coming out. There is literally an app for every single person. Continue reading →
I recently had a friend visit from my hometown because she met a guy who lives close to me. When she first told me she had met him online, I was a little shocked because I never would have guessed she would be into online dating. The real kicker is that she met him on Twitter. This is a first for me, and I could not believe it. This got me thinking, are we so far gone that we can’t even go to a bar to meet someone? Continue reading →
With Valentine’s Day just a few days away, we can’t help but think about relationships. Every store you walk into advertises this holiday in such a way that it infiltrates everyone’s mind. Hearts and various symbols of love are flashed everywhere with red and pink outlining them. Even if you don’t have a significant other it’s hard not to think about the ones who are closest to you. So why is it that even with today’s technology helping us stay more connected, people are feeling even more disconnected?
It’s that time of year where football fans sit around their televisions waiting for the Superbowl to start. However, not everyone who watches the Superbowl are fans of football; they’re waiting for the commercials that will play during the game.