In today’s world, digital marketing is an absolute must. Luckily for all digital and social media platforms, this is no big secret to brands. Unfortunately for brands, finding a way to stand out in the digital and social sphere is hard. No matter the size of the company, whether you’re Nike or a Dallas local doughnut shop, these online media platforms have paved the way for affordable marketing. It has become so easy to reach more people than ever. Specifically, millennials.
Tag Archives: digital
Sitting in class each day, I easily see over twenty people, mostly girls, scrolling through different online shopping websites. I always wonder if they are actually buying things, or just browsing to pass the time. This unremitting search seems to have become an addiction, and whether people are buying items or not, this habit serves as a major advertising mechanism, as well as a means for companies to compile information about these personal shopping habits for later use.
When does digital retouching cross a line?
Americans are all too familiar with the effects of Photoshop. Standing in line at the checkout counter, consumers are bombarded with magazine covers featuring beautiful, digitally enhanced celebrities. Yet, Americans both accept and perpetuate this tradition of retouching. In fact, should a cover model not display a perfectly chiseled body, a scandal erupts. However, accepting as consumers are of photoshopped images in the celebrity world, they reject the retouching of photographs shared by news organizations. Actually, the retouching of images in this setting is considered unethical, as reality is neither truthfully nor accurately depicted. Recently, AP freelance photographer Narciso Contreras ignored this ethical standard, and as a result, is now facing serious consequences.
The holidays are quickly approaching and you’re at a loss of what to buy. Faces of disappointment and discarded gifts from years past flash thorough your mind. Not this year though, say hello to your new gift giving best friend: Givted.
As Halloween approaches, it’s hard not to start thinking about Thanksgiving and inevitably it’s cousin Christmas, and all the goodies you would love to find under the Christmas tree. So I have compiled not just any old Christmas Wish List but a Christmas Tech List of all the cool digital gadgets that I and maybe you would love brimming out of the stocking this year! From TVs, to tablets, to apps and more!