We’re Like, Addicted to Likes, and We Don’t Like It

facebook-like-iconA fly on the wall in a mid-sized or bigger lecture hall would be hard pressed to go an entire class period without seeing one or two social media-ites, mentally ditching their classmates to publically pontificate their political views, the new dress they bought, or how much they enjoy the experience of on-campus parking. No matter what we post, there is no better feeling than the sight of that little red icon popping up on our notifications button telling us that someone had liked what we had to say, someone had seen, heard, dare I say- felt- what I felt.

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Facebook Pays a Pretty Penny of $19 Billion

Dealing with billions of dollars will get a lot of people talking and Facebook’s pricey buyout of $19 billion for WhatsApp is no different. If you were ever wondering what is worth that much money, we have your answer: a hot mobile messaging application.

So what’s up with WhatsApp? At the small fee of $.99 once a year, the application allows users to bypass the need to pay wireless carriers for messaging services. Instead, the application uses your Internet data plan to send texts, pictures, or videos back and fourth.

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Social Media: Harmful or Harmless?

Most students these days believe that social media is harmless, but in reality, social media does more harm then good. When a student posts pictures or status on their Facebook or Twitter, they only think that their friends can view it. However, once they are uploaded they are available to the public. Also, the delete button gives them a sense of security, but anything that is uploaded on the internet can be traced even if it is deleted.

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Spoiler Alert: There’s an App for That

Spoiler Shield and other “spoiler-free” apps are increasing in popularity during the Olympics.

With the 2014 Winter Olympics well underway, viewers are constantly finding out results prematurely. The New York Times recently published an article describing the benefits of the “spoiler-free” app, Spoiler Shield. Spoiler Shield, released in 2013, protects user’s social media feed’s from potential spoilers for sports teams and TV shows.

Here’s a demonstration video about the app:

[youtube http://www.youtube.com/watch?v=hqaeLg-Zy0I]

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Klout Just Grew, Not Only in its Score

 The social media platform Klout is having a big week. It is being purchased by Lithium Technologies, a social customer service company for $100 million. If you didn’t already know, Klout is a website and mobile application that uses social media analytics to rank its users based on their social media usage. Its business focuses on a score 1-100 using Twitter, Facebook, LinkedIn, Google+, Foursquare, Instagram, and Wikipedia to create the Klout Score. Over the past several years, Klout has undergone a bit of criticism regarding a tech analyst. It was understood that he had a higher Klout score than President Barack Obama. Critics have also argued that a Klout score devalues the authenticity of online communication. The founder of Klout, Joe Fernandez created the social media platform due to his inability to speak after jaw surgery. Consequently, relying on Facebook and Twitter to communicate…the irony. Continue reading

Are Targeted Messages the New Norm?

Social Media Satisfies Consumers Wants

With today’s technology and popularity of social media, organizations are able to create specific messages tailored to the individual rather than the masses. Consumers are statistically shown to appreciate the individualized marketing that brands and organizations have started using.

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A Holiday at Sea: The Olympics Parallel Social Media

The Olympics and Social Media

Whether it’s watching Shaun White land a cool trick or hearing about the success of athletes who have trained for these games their whole life, the Olympics are always a time of unity and international support.  The games make the world seem smaller.  The countries get to work alongside one another in peace for a couple of weeks every other year.  There is something truly special about it, but this year things have gotten off to a rocky start.  Reporters are complaining of unsafe hotels and athletes are getting injured, not to mention the public uproar around security concerns and human rights issues.  Continue reading

Facebook Releases News App ‘Paper’

On Monday, Facebook released a new iPhone app called Paper to put them in the news feed market with others such as Flipboard and Pulse.

In the world we live in today, people are bombarded with numerous news stories calling for their attention. In order to attempt to sift through all of this information, news apps are becoming more and more popular. Flipboard and Pulse have been widely considered popular for awhile, but on Monday Facebook attempted to put itself in the news game.

Pew Research on the role of News on Facebook

Pew Research on the Role of News on Facebook

Facebook actually directs more traffic to web publishers than any other social network. According to a Pew Research study in late 2013, one-third of adults in the United States now get their news from Facebook. And the social network accounted for one out of every six minutes Americans spent online in December, according to the the research firm comScore.

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Emily White Making Her Rounds In Social Media

emily-white snapchat

Many technology companies have been criticized for not having females on their executive boards. Apple and Twitter has been criticized for having only white males on their executive board. Last October, Apple CEO Tim Cook hired Burberry Angela Ahrendts to run both online and retail stores, as well being Apple’s first female to join its executive leadership team.  Today, Twitter announced after being criticized for its all-male lineup hired Dame Majorie Scardino to join its executive board. But the most popular and more recent companies Instagram and Snapchat are battling for one woman, Emily White.

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Do’s and Don’t’s of Facebook Couples

secrets

Love is a wonderful thing, and finding love is an even more wonderful thing. Some people meet their soul mates on the playground in their youth, in their High School cafeteria, on orientation day of college, love finds people at different stages throughout their lives. Thanks to social media outlets like Facebook, we as outsiders are guaranteed a front row view to some of the most lovey dovey, lip smackingly, obnoxiously happy, couples in the Facebook world! Continue reading

Snapchat Stories: It’s About Time

Snapchat has made its first move into the realm of social media after introducing “Snapchat Stories” on their blog Thursday. Stories will allow users to add multiple snaps from the past 24 hours together into “My Story,” which can then be shared with friends as a narrative of what they have done or seen that day. The new component adds dimension to the app known for sending pictures to friends for 10 seconds or less before disappearing.

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Join the Conversation

Television: the broadcasting of a still or moving image via radiowaves to receivers that project a view of the image on a picture tube (Dictionary). Although the television still does the same job, the process of watching has tremendously changed in recent years. Did you really watch the finale of Breaking Bad if you didn’t make the Facebook status, “All bad things must come to an end”, were you one of the millions to tweet about Miley Cyrus’ VMA twerking performance? In the digital world it is not about watching, it is about telling.

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“Edit” this: Facebook Posts

Have you ever typed up a long post on Facebook and hit “Send”, only to realize you misspelled a word? Sometimes, you just let it go. Other times, that word can be crucial to the overall meaning of what you wrote. That one misspelled word can change a lighthearted post into an offensive post. In light of this, many are thrilled that Facebook is finally activating the “edit” function on Facebook posts (also known as statuses). Continue reading