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Pumpkin Spice Season- and why Instagram loves it

Labor day weekend has come and gone, marking the transition from summer to fall.

Even at 100 degrees in Texas, the excitement for the fall has taken over my Instagram timeline, most often in pumpkin form. Starbucks’ iconic “Pumpkin Spice Latte” has been the pioneer in a pumpkin spice craze that big brands like Cheerios, Oreo, and Pillsbury have all jumped on.

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