Tag Archives: Going Live

Snapchat VS “Going Live”: Why Snapchat Wins

With the new ability for users to stream live video, Instagram and Facebook have both began to encroach on Snapchat’s long held territory.

The ability to share a personal video, a snapshot of a person’s experience or a window into their lives was how Snapchat revolutionized the social media world. Users were able to communicate with each other through shared sights and experiences. Instead of sending text messaged to explain what was going on, users had the ability to show their surroundings in live time. It didn’t take long for Instagram to see that a picture is worth a thousand words, but a video is worth ten million. So they decided to allow users to post photos as well as minute long videos.

 

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Filed under Apps, Opinion, SocialMedia