Meet Connie -The Robot Concierge of the Future Continue reading
Has IBM Changed What a Sponsorship Entails?
Many companies use sports sponsorships to kick-start a new campaign. The company typically introduces a few fresh commercials, each of which will run multiple times throughout the event. These commercial are usually supported with coinciding social, print, and outdoor media. Think the P&G “Thank You, Mom” commercials that ran throughout the Olympics. Continue reading