Tag Archives: Instagram

Create a Cohesive Instagram Feed: Tips for Success

Every organization wants to produce relevant content that engages audiences. As a leader in social media engagement, Instagram comes with its own set of best-practices and guidelines. Creating a cohesive Instagram feed is the latest of these tips and tricks.

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Filed under Apps, Photography, SocialMedia

Maximizing Instagram for Business Purposes

 

 

Instagram Icon

 

Instagram is a thriving social media platform for individuals and businesses alike. The app enables photos to be shared privately or publicly. Private accounts allow individuals to choose who may see their photos, while public accounts can be viewed by anyone. Businesses typically use public accounts, allowing customers to easily view, like and follow their Instagram.

 

Businesses may focus on two primary audiences when using Instagram. The first is existing customers. Existing customers may follow the brand’s account to keep up with new product releases, store openings or other important information. The second audience is potential customers. A business Instagram account is a great snapshot into the life of a brand. Potential customers can get a feel for what the business offers without first encountering a storefront or website. They may also show viewers a unique behind-the-scenes glimpse into the brand.

 

Additionally, products or services may be described and linked from the Instagram page to their business website. For example, a clothing store may post a photo of a new yoga pant and provide the direct link to the product on the Instagram page. This offers a unique opportunity to make Instagram a sales platform in addition to a social media platform.

 

Whether a business seeks to keep their current customers up to date, or spread awareness for their brand, Instagram is a great platform to strengthen relationships and drive sales.

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Filed under Apps, lifestyle

How Donald Trump Leveraged Social Media

The 2016 presidential election was anything but ordinary. This crazy election had polar opposite candidates, zealous supporters, and biased media networks. Social media was one of the most interesting facets of this election. Both Donald Trump and Hillary Clinton were extremely active across the big three platforms: Facebook, Instagram and Twitter. Trump even went so far to say that social media played the key role in his victory.

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Filed under Observation, Political, SocialMedia

Skinny Minnie: Not-So-Pretty

Kate Moss once said, “Nothing tastes as good as skinny feels.” This quote was one of the most popular memes of 2016. Young girls and women alike have posted and retweeted this as “fitness” inspiration. Unfortunately, this quote is not the only form of unwarranted, unhealthy physical propaganda; especially within the social media sphere. Continue reading

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Filed under Apps, News, Observation, Opinion, Political, SMU, SocialMedia, Technology

Screenshots from Russia Reveal an Instagram Live Feature

When the app first launched, Instagram was known for its simple layout. With the addition of Snapchat-like stories and a suggested feed, the Instagram we once knew is a thing of the past.

This week, the Russian news site T Journal shared screenshots of an Instagram live feature. Instagram has failed to comment, but it’s not unlikely that Instagram would want to join the ranks of Facebook, Snapchat and Periscope with a live video function.

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Why do teens LOVE to use Snapchat?

Why teens use SnapchatIt’s no surprise teenagers love to use social media, they were basically born into it. But what differentiates the channels? Most people know that teens Facebook usage is declining. Piper Jaffray Companies recently completed its 32nd semi-annual “Taking Stock With Teens” research survey. This survey highlights spending trends and brand preferences amongst 10,000 teens across 46 U.S. states.

In this study, Piper Jaffray discovered that Snapchat is quickly surpassing competing channels and cutting into Facebook’s usage. Snapchat is becoming THE preferred social network for teens.

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Filed under lifestyle, SocialMedia

Spectacles by Snapchat, Take That Instagram

Yes. The rumors are true. According to Evan Spiegel, Snapchat’s beloved CEO, Snapsnapchat-spectacleschat has revealed its Snap Spectacles. The spectacles will be released in the fall of 2016 in three blooming colors: black, teal or coral. These snazzy new sunglasses aren’t just cool because of their futuristic design. Oh no. These spectacles take videotaping to a whole new level. Continue reading

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Filed under Apps, News, Opinion, SocialMedia, Technology

The Open Loop: Are All-In-One Apps the Next Big Thing?

Imagine an all-in-one app that lets you post photos, live stream videos, message other users, purchase items and make other kinds of transactions. This idea of an open loop app is the next big thing, and it’s exactly what companies like Facebook and Snapchat are trying to achieve.

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Filed under SocialMedia

Pumpkin Spice Season- and why Instagram loves it

Labor day weekend has come and gone, marking the transition from summer to fall.

Even at 100 degrees in Texas, the excitement for the fall has taken over my Instagram timeline, most often in pumpkin form. Starbucks’ iconic “Pumpkin Spice Latte” has been the pioneer in a pumpkin spice craze that big brands like Cheerios, Oreo, and Pillsbury have all jumped on.

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Filed under food&drink, SocialMedia

Instagram Ads: What to Know

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Filed under SocialMedia

Instagram Finally Made the Desperately Needed Change

After months of testing on both Android and iOS, Instagram finally made the desperately needed change and has announced the official launch of using multiple accounts simultaneously through one device. With so many users managing more than one account, this new feature will make life a bit easier to juggle in terms of social media.  Continue reading

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Filed under SMU, SocialMedia

Instagram’s Best Shopping Tool -LIKEtoKNOW.it

Wouldn’t you like to know exactly where your favorite blogger got her boots from? Or where you can buy that cool bag she is holding in her Instagram photo? Now you can- thanks to LIKEtoKNOW.it aka Instagram’s best shopping tool

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Filed under Fashion, Shopping, SocialMedia, Technology

Presidential Candidates Use Social Media for Political Gain

Presidential candidates use social media to generate political momentum. Candidates from both parties in the 2016 election have turned to Facebook, Twitter and Instagram for aid in the fight for the White House. Here is a look at how successfully the major presidential candidates use social media to spread their political views: Continue reading

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InstaBiz: Your Business Needs Instagram

You know you’re one of the 70% of the 400 million monthly users that Instagram has who scrolls through the photo-sharing app at least once per day, but is your business reaping the benefits or boycotting the empire that is Instagram?

Instagram photographer meme

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The Sound of Music – Empowering Freedom of Expression through Social Media

Pandora and Spotify, two Internet Radio programs, have incorporated social media sharing capabilities to allow for their users to connect and engage on a global scale over the common interest of music.

Pandora and Spotify, two Internet Radio programs, have incorporated social media sharing capabilities to allow for their users to connect and engage on a global scale over the common interest of music.

Digital communication and social media platforms have transformed the way that individuals around the globe converse, share information, and learn more about themselves and one another. Whether it be through Twitter, Facebook, Pinterest, Instagram, Periscope, Tumblr, or Snapchat, communication mediums such as these have allowed for people of all ages, shapes and sizes to express themselves while engaging and sharing with others. Unlike these forums, which allow for a plethora of diverse opinions, expressions, dialogues, and interests to float freely, music platforms, such as Pandora Internet Radio and Spotify, focus solely on one passion that unites millions – music.

As unique as it is for the social media platforms mentioned above to act as unrestricted forums for really anything to be displayed, discussed, or analyzed, music programs such as Pandora bring people together over one common platform that spawns a plethora of variety. It brings people together over a shared passion for music, specifically personal musical taste, while also allowing for that passion to be shared with other like-minded users, both known and unknown. This social media and sharing component of music programs, particularly featured with Spotify and Pandora, is what has given them the competitive advantage needed in order to collaborate with rather than be outshone by their social media competitors.

To give a bit of background, Pandora, started in 2000, is the world’s most powerful music discovery platform with over 80 million active users. Spotify, launched in 2008, also allows its 60 million active users to play music directly from the cloud, and features more than 30 million tracks. One of the key differences between the two is their source of revenue-  while Spotify has about 20% of their 60 million users pay for the service, Pandora only has 3.5 million paying customers. This suggests that the benefits of Spotify’s Premium memberships outweigh the cost compared to Pandora’s offerings. The two programs have both joined forces with Facebook, allowing for users to share their playlists and music activity with their Facebook friends. Spotify also features a “Music Chat” component, which provides users with a free space to chat about anything music related. Much like how Pinterest, Tumblr and Instagram allow for individuals to express themselves through design, images and graphics, Spotify and Pandora allow for the same creative expression but through the art of music. In the case of Spotify, it allows for users to use their own creative discretion in creating playlists comprised of whatever musical tracks, artists and genre that they want. When adding in the social media aspect, this provides an outlet for users’ creations to be shared to the world, giving them a way to represent themselves through a collaboration of sounds that they themselves have designed. In the case of Pandora, their use of the Music Genome Project, which is the most comprehensive analysis of music ever undertaken, allows for users to be provided with the most personalized listening experience possible. By utilizing the wealth of musicological information stored in the Music Genome Project, Pandora recognizes and responds to each individual’s tastes. “The result is a much more personalized radio experience – stations that play music you’ll love – and nothing else.” This too allows for users to represent themselves via personalized music playlists.

In a world where reputation is something that takes a lifetime to create and yet can be lost in a matter of seconds, it is important for individuals to have creative outlets to represent themselves in a more personal and less serious manner. There is no right or wrong when it comes to personal taste in music, and with programs such as Spotify and Pandora, creative expression through music is celebrated rather than critiqued. It allows for personal representation that can be shared and result in strong connections made with like-minded users on a global scale. Most importantly, it allows for people to choose how they want to portray themselves through their personal taste in music, empowering individuals to practice freedom of expression in a safe and unrestricted forum.

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Are you Instafamous? 

Tell Brad Pitt to move over, there is a new superstar in town- and it’s not Justin Bieber… it’s you!

Instafamous.  Also known as Instagram famous, is a term that acquires thousands- if not millions- of people following your Instagram Picture of Instagram Logo that says, "Insta Famous".account. You know who you are. You average 50k likes per photo… on a weekend… at midnight. You have such a large following that brands contact you to wear their clothes (and keep them) or promote their products on your captions (and get paid using them).  You have made it when Victoria Secret contacts you to come to their annual fashion show for free… on the Angel’s private jet.

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Twitter Campaigning: Social Media in the 2016 Presidential Election

Presidential campaigns spend millions of dollars each year on radio and television ads, but for the 2016 election this money is a waste. Presidential Candidates must look to social media for rankings, free advertisement, analyticVoter pin with the words"every tweet counts".s, fundraising, public feedback and opinion, engage with young voters, and immediate response to controversy.

More voters are receiving their news from social media and the 2016 presidential candidates are taking advantage of this medium. Social media is a tool for campaigns to reach out to Millennials and gain momentum in the polls and recognition in the news. Twitter has become imperative for candidates to use to gain the public eye and attention of potential voters.

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Filed under News, Observation, Opinion, Political, SocialMedia, Technology

Instagram Adds Creative Tools

Wish you could edit a photo and make it a tint lighter, or darker based upon a color? How about changing a photo’s look slightly to create a vintage look? Yesterday, Instagram’s latest update made these quandaries a reality.

Expect to spend another half an hour deciding how you’ll filter your next photo… Continue reading

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Filed under News, SocialMedia