You know you’re one of the 70% of the 400 million monthly users that Instagram has who scrolls through the photo-sharing app at least once per day, but is your business reaping the benefits or boycotting the empire that is Instagram?
Tag Archives: Instagram
Digital communication and social media platforms have transformed the way that individuals around the globe converse, share information, and learn more about themselves and one another. Whether it be through Twitter, Facebook, Pinterest, Instagram, Periscope, Tumblr, or Snapchat, communication mediums such as these have allowed for people of all ages, shapes and sizes to express themselves while engaging and sharing with others. Unlike these forums, which allow for a plethora of diverse opinions, expressions, dialogues, and interests to float freely, music platforms, such as Pandora Internet Radio and Spotify, focus solely on one passion that unites millions – music.
As unique as it is for the social media platforms mentioned above to act as unrestricted forums for really anything to be displayed, discussed, or analyzed, music programs such as Pandora bring people together over one common platform that spawns a plethora of variety. It brings people together over a shared passion for music, specifically personal musical taste, while also allowing for that passion to be shared with other like-minded users, both known and unknown. This social media and sharing component of music programs, particularly featured with Spotify and Pandora, is what has given them the competitive advantage needed in order to collaborate with rather than be outshone by their social media competitors.
To give a bit of background, Pandora, started in 2000, is the world’s most powerful music discovery platform with over 80 million active users. Spotify, launched in 2008, also allows its 60 million active users to play music directly from the cloud, and features more than 30 million tracks. One of the key differences between the two is their source of revenue- while Spotify has about 20% of their 60 million users pay for the service, Pandora only has 3.5 million paying customers. This suggests that the benefits of Spotify’s Premium memberships outweigh the cost compared to Pandora’s offerings. The two programs have both joined forces with Facebook, allowing for users to share their playlists and music activity with their Facebook friends. Spotify also features a “Music Chat” component, which provides users with a free space to chat about anything music related. Much like how Pinterest, Tumblr and Instagram allow for individuals to express themselves through design, images and graphics, Spotify and Pandora allow for the same creative expression but through the art of music. In the case of Spotify, it allows for users to use their own creative discretion in creating playlists comprised of whatever musical tracks, artists and genre that they want. When adding in the social media aspect, this provides an outlet for users’ creations to be shared to the world, giving them a way to represent themselves through a collaboration of sounds that they themselves have designed. In the case of Pandora, their use of the Music Genome Project, which is the most comprehensive analysis of music ever undertaken, allows for users to be provided with the most personalized listening experience possible. By utilizing the wealth of musicological information stored in the Music Genome Project, Pandora recognizes and responds to each individual’s tastes. “The result is a much more personalized radio experience – stations that play music you’ll love – and nothing else.” This too allows for users to represent themselves via personalized music playlists.
In a world where reputation is something that takes a lifetime to create and yet can be lost in a matter of seconds, it is important for individuals to have creative outlets to represent themselves in a more personal and less serious manner. There is no right or wrong when it comes to personal taste in music, and with programs such as Spotify and Pandora, creative expression through music is celebrated rather than critiqued. It allows for personal representation that can be shared and result in strong connections made with like-minded users on a global scale. Most importantly, it allows for people to choose how they want to portray themselves through their personal taste in music, empowering individuals to practice freedom of expression in a safe and unrestricted forum.
Tell Brad Pitt to move over, there is a new superstar in town- and it’s not Justin Bieber… it’s you!
Instafamous. Also known as Instagram famous, is a term that acquires thousands- if not millions- of people following your Instagram account. You know who you are. You average 50k likes per photo… on a weekend… at midnight. You have such a large following that brands contact you to wear their clothes (and keep them) or promote their products on your captions (and get paid using them). You have made it when Victoria Secret contacts you to come to their annual fashion show for free… on the Angel’s private jet.
Presidential campaigns spend millions of dollars each year on radio and television ads, but for the 2016 election this money is a waste. Presidential Candidates must look to social media for rankings, free advertisement, analytics, fundraising, public feedback and opinion, engage with young voters, and immediate response to controversy.
More voters are receiving their news from social media and the 2016 presidential candidates are taking advantage of this medium. Social media is a tool for campaigns to reach out to Millennials and gain momentum in the polls and recognition in the news. Twitter has become imperative for candidates to use to gain the public eye and attention of potential voters.
Wish you could edit a photo and make it a tint lighter, or darker based upon a color? How about changing a photo’s look slightly to create a vintage look? Yesterday, Instagram’s latest update made these quandaries a reality.
Expect to spend another half an hour deciding how you’ll filter your next photo… Continue reading →
Be on the look out because your selfie might be an actual ad. Marketers are keeping an eye on people’s selfies for the use of advertisement with help from most used selfie social media networks: Instagram and Pinterest. Continue reading →
As social media becomes more popular and prominent in our world each day, advertisers are taking great advantage of the opportunity. Whether through hashtags or celebrity endorsements, advertising strategies are beginning to revolve around these networking cites, and seem to be working. Continue reading →
In light of his recent Instagram scandal, James Franco admits to the challenges of social media usage
“I’m embarrassed, and I uh, I guess I’m just a model of how social media is tricky.” These words were spoken by James Franco this morning on LIVE with Kelly and Michael in response to Franco’s most recent scandal. The celebrity came under fire this past week after a 17-year-old girl alleged that he used Instagram to try to arrange a hotel hook-up.
This new app called Cloak is a continuation of an anti-social trend that can be seen in applications like Snapchat and WhatsApp.
Ever wanted to avoid someone? It’s not that you don’t like this person, but your day just might be better if you did not randomly run into him or her. If so, there is a new app called Cloak that is just for you. It’s the newest in anti-social apps. It helps you deliberately avoid people. That’s right; Cloak has teamed up with Instagram and Foursquare, using their location devices to find your friends, so that you can avoid them. It’s currently only for iOS, but the idea is that it will expand if people like it. It’s currently free in the app store. Continue reading →
Vibrant colors, a beautiful sunset, and #nofilter are constantly posted on Instagram by friends, but is it appropriate for an organization to post things like that?
As Instagram grows and makes its way to being the main means of social media for the younger generation, it is becoming essential to know the do’s and don’ts of Instagram. Here are some best practices for creating an effective and engaging Instagram. Continue reading →
Has it finally happened? Has twitter crossed the invisible line that separates cool, relevant social media to irrelevant declining social media? First MySpace, now (slowly) Facebook, Twitter seems to be the next one to go.
The social media platform Klout is having a big week. It is being purchased by Lithium Technologies, a social customer service company for $100 million. If you didn’t already know, Klout is a website and mobile application that uses social media analytics to rank its users based on their social media usage. Its business focuses on a score 1-100 using Twitter, Facebook, LinkedIn, Google+, Foursquare, Instagram, and Wikipedia to create the Klout Score. Over the past several years, Klout has undergone a bit of criticism regarding a tech analyst. It was understood that he had a higher Klout score than President Barack Obama. Critics have also argued that a Klout score devalues the authenticity of online communication. The founder of Klout, Joe Fernandez created the social media platform due to his inability to speak after jaw surgery. Consequently, relying on Facebook and Twitter to communicate…the irony. Continue reading →
Instagram may be one of the newest, most popular social media apps, but it’s proving to be one of the most profitable for businesses, especially fashion. Businesses post Instagram allows users to scroll through photos and either double tap to like it, or simply continue moving on. There are countless programs that analyze websites, Twitter accounts, and Facebook pages, but Statigram is a revolutionary tool for any Instagramers. Continue reading →
A picture is worth a thousand words. Now pictures are replacing the need for words at all, thanks mainly to Instagram. The company, launched in October 2010 has revolutionized social media and the use of photo sharing
Instagram as a Public Relations tool
With the popularity of the social media app, Instagram, businesses can now upload a visual press release to their target publics around the world in a fast and effective manner. Continue reading →
Everyone is a photographer nowadays. Thanks to Instagram and those fabulous filters, you can turn any basic photo into a work of photographic “art” and then share it with the whole world. But photographers think that Instagram is the death to photography. But what’s the big deal? Apparently, if you use enough filters and you listen very closely, you can hear Ansel Adams rolling in his grave.
Many technology companies have been criticized for not having females on their executive boards. Apple and Twitter has been criticized for having only white males on their executive board. Last October, Apple CEO Tim Cook hired Burberry Angela Ahrendts to run both online and retail stores, as well being Apple’s first female to join its executive leadership team. Today, Twitter announced after being criticized for its all-male lineup hired Dame Majorie Scardino to join its executive board. But the most popular and more recent companies Instagram and Snapchat are battling for one woman, Emily White.
In May, Yahoo revealed a new version of photo sharing site Flickr, complete with 1 TB of free storage and the ability to upload full-resolution photos. Although early reviews were glowing, the results have been less than satisfying. The number of Flickr’s unique monthly users has dropped from 27.3 million to 26.2 million: over one million since the May announcement. Continue reading →
Last Thursday an Instagram account used to intimidate and identify violent crime witnesses in Philadelphia was finally shut down. The account, “rats215” had nearly 7,900 followers. Through the account over 30 witnesses had been exposed since February. In addition, the account posted confidential photos, police statements and a testimony.
“PLEASE DO NOT WATCH THE SHOW THROUGH A SCREEN ON YOUR SMART DEVICE/CAMERA. PUT THAT S— AWAY…” stated a sign at a Yeah Yeah Yeahs concert. We’ve all done it. We’ve taken loads of pictures, tweeted, Instagrammed, and checked in, experiencing the concert through a screen. We do this to preserve and share our experiences with others, but using social media at concerts actually takes us out of the experience altogether.