Tag Archives: marketing

5 Reasons your Nonprofit needs an Email Marketing Campaign

When utilized correctly,  a successful nonprofit email marketing campaign can easily contribute to the bottom line. Here are five reasons your nonprofit needs an email marketing campaign.

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Filed under Non-profit, SocialMedia

Skinny Minnie: Not-So-Pretty

Kate Moss once said, “Nothing tastes as good as skinny feels.” This quote was one of the most popular memes of 2016. Young girls and women alike have posted and retweeted this as “fitness” inspiration. Unfortunately, this quote is not the only form of unwarranted, unhealthy physical propaganda; especially within the social media sphere. Continue reading

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Filed under Apps, News, Observation, Opinion, Political, SMU, SocialMedia, Technology

Media: Combining Advertising and Public Relations

Although advertising and public relations both fall on the same side of clients’ balance sheets as staff functions, they have lived in separate offices for many years. Each of them produces media; however, they usually differ.

There are many differences between advertising and public relations that make them unique. A paid source of media is advertising. Advertising provides a guarantee that the client’s goods or services will be placed in the publics’ eye. Advertising’s complete creative control makes the messages targeted and purposeful. An earned source of media is public relations. The media and its viewers hold the lifespan of the organic content produced by public relations. Continue reading

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Filed under News, Observation, Opinion, SocialMedia, Technology

Marketers Making Your Selfies Famous

_abc6765_1Be on the look out because your selfie might be an actual ad. Marketers are keeping an eye on people’s selfies for the use of advertisement with help from most used selfie social media networks: Instagram and Pinterest.  Continue reading

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New Disney App Opens the Vault

Walt Disney Studios Motion Pictures created a new app suitable for iOS, that enables a subscriber to purchase films that are stored in the infamous, Disney Vault. This new app connects with iTunes so the user can download previously purchased Disney, Marvel and Pixar films, or buy a new one.
 

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The Importance of Reputation on Social Media

With the viral world of technology at our fingertips, organizations need to have a crisis communication plan since the social media world is uncontrollable.

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Are Targeted Messages the New Norm?

Social Media Satisfies Consumers Wants

With today’s technology and popularity of social media, organizations are able to create specific messages tailored to the individual rather than the masses. Consumers are statistically shown to appreciate the individualized marketing that brands and organizations have started using.

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Emily White Making Her Rounds In Social Media

emily-white snapchat

Many technology companies have been criticized for not having females on their executive boards. Apple and Twitter has been criticized for having only white males on their executive board. Last October, Apple CEO Tim Cook hired Burberry Angela Ahrendts to run both online and retail stores, as well being Apple’s first female to join its executive leadership team.  Today, Twitter announced after being criticized for its all-male lineup hired Dame Majorie Scardino to join its executive board. But the most popular and more recent companies Instagram and Snapchat are battling for one woman, Emily White.

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McDonald’s Interactive Campaign

Interactive Campaign

Recently, McDonalds Canada won a Webby Award for their interactive campaign, “Our food. Your questions.” The purpose of the interactive campaign was not only to debunk rumors made about the quality of their food, but also to make McDonalds transparent to their consumers. And it was a success – an interactive campaign done right.

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Locket: Get Paid to Unlock Your Android

 

Calling all Android users: there’s now an app that will give you money for one small price – advertisements on your smartphone’s lock screen.

Image courtesy of Locket

Image courtesy of Locket

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Snapchat: The New Marketing Tool

Snapchat—known as the outlet for selfies, embarrassing photos and immediate pixel updates of your day—can now add a new title to its skill set, marketing, Companies from the fashion, beauty, and food world have been the first to increase their presence across social media platforms by using Snapchat as a marketing tool. Say goodbye to commercials and print advertisements, you will now be getting your news in ten seconds or less.

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“You’re so money and you don’t even know it!” -Branding yourself (online)

In the article “How to develop a personal brand and use social networking,” Pam Gaulin clearly defines the modern-day calling card: branding yourself via social media.

Call it modesty, or simply, uncertainty– but creating a brand for yourself can be off-putting. “When it’s time to promote ourselves, we may feel a little shy. Any woman who wants to advance in her job, change careers, or find a job, or is a crafter, writer, baker, or an artisan with products to sell should develop a personal brand.”

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Filed under Observation, SocialMedia, Technology

WARNING: Don’t Try and Capitalize on 9/11

Wanting to engage your brand with 9/11 and its anniversary is tough, but can be done smartly. People find it insensitive when brands try to use such days of remembrance as attempts to capitalize and bombard the public with product placement.

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Use Instagram Video the Right Way

Introducing Instagram Video

Are you stumped by Instagram video? If you are, you’re not the only one. Marketers also struggle grappling this new app feature. This other channel of advertising and communication is a goldmine of opportunity in social media. Many Instagram users haven’t been utilizing the video feature to its full potential. It seems that many users don’t know to do with 15 seconds of video. Instagram video can be an effective marketing and advertising tool if used properly. These 15 seconds can help improve the image of your company, organization, or agency. It can also leave the consumer confused, or leave a bad taste in their mouth if used poorly. Use Instagram video the right way by following these tips.

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The New TV Model as an Opportunity for Media Professionals

The big change that traditional television and cable are experimenting equals opportunity for you.

Netflix’s 14 Emmy nominations, and NBC.com with 3 for original programming (separate from NBC network) –how these among other cultural changes affect you as a young professional involved in media, marketing, technology, law, etc.

Netflix, Hulu, Amazon

IPTV Internet Protocol Television applications

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Launch.it: The largest searchable database for everything new

Launch.it is a user-friendly, free social-networking platform that acts as a newsroom and allows individuals to share and discover new products and services the moment they are introduced.

Launch.it provides many advantages to both businesses and consumers as it seeks to create a more socially engaged, better informed, and smarter community.

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Be your own PR Mixologist

Since I have talked a lot about Public Relations; I thought I would share 5 New Technologies that can help your own PR mix by making it more interesting. The article that taught me all these amazing tips was called “5 New Technologies to Spice Up Your PR Mix” by Christopher Bennett found on PR News Online. Continue reading

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Filed under News, Observation, Opinion, SMU, SocialMedia