On Wednesday, I had the pleasure of attending a luncheon with Karl Rove as the keynote speaker. Through an informal interview, he discussed the results of the previous election and predictions for the future of the Republican Party. Continue reading
Tag Archives: microtargeting
Targeting Voters through Video Ads
As technology advances, political campaigns are finding more sophisticated ways of directly targeting voters. Campaigns constantly use television spots to appeal to voters, but now they are transitioning to online video ads. However, the big question is how campaigns are able to only play ads for voters that are likely to vote for them. Continue reading
Social Media is Rapidly Changing Political Communication
Social media has been rapidly expanding over the past few years, becoming an important part of our everyday lives. From business to sports, it has been transforming the way industries target the American public.
However, one area that has been drastically transformed by the addition of social media is politics. Continue reading