Every organization wants to produce relevant content that engages audiences. As a leader in social media engagement, Instagram comes with its own set of best-practices and guidelines. Creating a cohesive Instagram feed is the latest of these tips and tricks.
Marketing for restaurants should be straightforward via social media. Food photography rarely fails to entice hungry audiences. However, some food photography can actually deter potential customers if not following certain guidelines. Here are some key food photography tips for engaging audiences via social media. Continue reading
When does digital retouching cross a line?
Americans are all too familiar with the effects of Photoshop. Standing in line at the checkout counter, consumers are bombarded with magazine covers featuring beautiful, digitally enhanced celebrities. Yet, Americans both accept and perpetuate this tradition of retouching. In fact, should a cover model not display a perfectly chiseled body, a scandal erupts. However, accepting as consumers are of photoshopped images in the celebrity world, they reject the retouching of photographs shared by news organizations. Actually, the retouching of images in this setting is considered unethical, as reality is neither truthfully nor accurately depicted. Recently, AP freelance photographer Narciso Contreras ignored this ethical standard, and as a result, is now facing serious consequences.
Everyone is a photographer nowadays. Thanks to Instagram and those fabulous filters, you can turn any basic photo into a work of photographic “art” and then share it with the whole world. But photographers think that Instagram is the death to photography. But what’s the big deal? Apparently, if you use enough filters and you listen very closely, you can hear Ansel Adams rolling in his grave.
Have you ever wondered how much Instagram or the iPhone has affected the photography industry? Continue reading