Social Media During the Super Bowl Blackout

During the Super Bowl this past weekend, every facility manager’s worst nightmare came true, the lights went out. Well, not all of the lights, but enough to stop the biggest television event of the year. Most viewers filled the time with Twitter, Facebook, or simply changed the channel.

In every crisis, there is opportunity. For a number of brands, this Super Bowl blackout, was the prime time for free advertising on social media. Continue reading