Tag Archives: product placement

And the Oscar Goes to Samsung

A look into Samsung’s brilliant product placement plan.

Ellen DeGeneres has set a new record for the most re-tweeted tweet of all time and broke Twitter in the process. During the Oscars last Sunday, Ellen took a selfie with many A-list stars sitting in the audience, including Meryl Streep, Jennifer Lawrence, Julia Roberts, Brad Pitt, Angelina Jolie and Kevin Spacey. She had Bradley Cooper take the photo, which she captioned, “If only Bradley’s arm was longer. Best photo ever. #oscars”.

Ellen takes a selfie at the Oscars with her Samsung Galaxy

While you can’t tell in the selfie, while watching the Oscars live it was

blatantly clear that Ellen took this selfie with a Samsung Galaxy Note 3. Although the Samsung product wasn’t explicitly mentioned in the tweet, the product placement was on point. Continue reading

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WARNING: Don’t Try and Capitalize on 9/11

Wanting to engage your brand with 9/11 and its anniversary is tough, but can be done smartly. People find it insensitive when brands try to use such days of remembrance as attempts to capitalize and bombard the public with product placement.

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