Snapchat has added yet another new function to keep them ahead of their competitors. Users can now add floating 3D stickers to their surroundings. Snapchat introduced the “world lens” on April 18, 2017. Although Snapchat has offered filters for users for almost two years, these new lenses will go beyond faces.
Tag Archives: SnapChat
With the new ability for users to stream live video, Instagram and Facebook have both began to encroach on Snapchat’s long held territory.
The ability to share a personal video, a snapshot of a person’s experience or a window into their lives was how Snapchat revolutionized the social media world. Users were able to communicate with each other through shared sights and experiences. Instead of sending text messaged to explain what was going on, users had the ability to show their surroundings in live time. It didn’t take long for Instagram to see that a picture is worth a thousand words, but a video is worth ten million. So they decided to allow users to post photos as well as minute long videos.
Watch out, Facebook Messenger and WhatsApp. Messaging App Telegram just raised the bar for social networking by adding games to its platform.
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It’s no surprise teenagers love to use social media, they were basically born into it. But what differentiates the channels? Most people know that teens Facebook usage is declining. Piper Jaffray Companies recently completed its 32nd semi-annual “Taking Stock With Teens” research survey. This survey highlights spending trends and brand preferences amongst 10,000 teens across 46 U.S. states.
In this study, Piper Jaffray discovered that Snapchat is quickly surpassing competing channels and cutting into Facebook’s usage. Snapchat is becoming THE preferred social network for teens.
In today’s world, digital marketing is an absolute must. Luckily for all digital and social media platforms, this is no big secret to brands. Unfortunately for brands, finding a way to stand out in the digital and social sphere is hard. No matter the size of the company, whether you’re Nike or a Dallas local doughnut shop, these online media platforms have paved the way for affordable marketing. It has become so easy to reach more people than ever. Specifically, millennials.
Yes. The rumors are true. According to Evan Spiegel, Snapchat’s beloved CEO, Snapchat has revealed its Snap Spectacles. The spectacles will be released in the fall of 2016 in three blooming colors: black, teal or coral. These snazzy new sunglasses aren’t just cool because of their futuristic design. Oh no. These spectacles take videotaping to a whole new level. Continue reading →
Snapchat changed their company’s name to Snap Inc. yesterday. Bobby Murphy and Evan Spiegel, created Snapchat 5 years ago and says the new name encapsulates their newest expansion efforts.
Imagine an all-in-one app that lets you post photos, live stream videos, message other users, purchase items and make other kinds of transactions. This idea of an open loop app is the next big thing, and it’s exactly what companies like Facebook and Snapchat are trying to achieve.
In the multi-faceted, ever-changing world of technology, social media is only a small part of this intricate system. However, many brands have noticed this small area’s power within marketing. Due to the technological world’s unfamiliarity with social media, any new techniques or ideas are considered fair game.
Although this Wild West of marketing has little to no rules nor regulations, concepts such as copywriting have been called into the social media debate. Specifically between Snapchat and Instagram. Continue reading →
SnapChat’s recent employment of Geotags, formally known as Geofilters, has taken over the Snap game. Each one is created by users, for users.
Back in the day, before the emersion of social media, Super Bowl Sunday was the biggest day for football fans. Friends and family gathered to enjoy the football game, as well as the entertaining commercials. Today, much more plays into the Super Bowl than just football and fun commercial breaks. Social media has stepped in to improve people’s Super Bowl experience and to promote brands.
Whether you’ve been on the app for years or you’re a Snapchat newbie, here are some cool and simple new Snapchat features to help you step up your Snapchat game and become snap savvy
Snapchat, a leading social media force in our society, has transformed from a social platform to a news source. Selfies in the business world are a new way for companies to get their brand and message out there in an entertaining way. Snapchat is convenient and allows businesses to send their selfies in the business world to show why consumers want their brand or product.
With an array of social media platforms covering live content, how does the one set itself apart from the rest?
Digital communication and social media platforms have transformed the way that individuals around the globe converse, share information, and learn more about themselves and one another. Whether it be through Twitter, Facebook, Pinterest, Instagram, Periscope, Tumblr, or Snapchat, communication mediums such as these have allowed for people of all ages, shapes and sizes to express themselves while engaging and sharing with others. Unlike these forums, which allow for a plethora of diverse opinions, expressions, dialogues, and interests to float freely, music platforms, such as Pandora Internet Radio and Spotify, focus solely on one passion that unites millions – music.
As unique as it is for the social media platforms mentioned above to act as unrestricted forums for really anything to be displayed, discussed, or analyzed, music programs such as Pandora bring people together over one common platform that spawns a plethora of variety. It brings people together over a shared passion for music, specifically personal musical taste, while also allowing for that passion to be shared with other like-minded users, both known and unknown. This social media and sharing component of music programs, particularly featured with Spotify and Pandora, is what has given them the competitive advantage needed in order to collaborate with rather than be outshone by their social media competitors.
To give a bit of background, Pandora, started in 2000, is the world’s most powerful music discovery platform with over 80 million active users. Spotify, launched in 2008, also allows its 60 million active users to play music directly from the cloud, and features more than 30 million tracks. One of the key differences between the two is their source of revenue- while Spotify has about 20% of their 60 million users pay for the service, Pandora only has 3.5 million paying customers. This suggests that the benefits of Spotify’s Premium memberships outweigh the cost compared to Pandora’s offerings. The two programs have both joined forces with Facebook, allowing for users to share their playlists and music activity with their Facebook friends. Spotify also features a “Music Chat” component, which provides users with a free space to chat about anything music related. Much like how Pinterest, Tumblr and Instagram allow for individuals to express themselves through design, images and graphics, Spotify and Pandora allow for the same creative expression but through the art of music. In the case of Spotify, it allows for users to use their own creative discretion in creating playlists comprised of whatever musical tracks, artists and genre that they want. When adding in the social media aspect, this provides an outlet for users’ creations to be shared to the world, giving them a way to represent themselves through a collaboration of sounds that they themselves have designed. In the case of Pandora, their use of the Music Genome Project, which is the most comprehensive analysis of music ever undertaken, allows for users to be provided with the most personalized listening experience possible. By utilizing the wealth of musicological information stored in the Music Genome Project, Pandora recognizes and responds to each individual’s tastes. “The result is a much more personalized radio experience – stations that play music you’ll love – and nothing else.” This too allows for users to represent themselves via personalized music playlists.
In a world where reputation is something that takes a lifetime to create and yet can be lost in a matter of seconds, it is important for individuals to have creative outlets to represent themselves in a more personal and less serious manner. There is no right or wrong when it comes to personal taste in music, and with programs such as Spotify and Pandora, creative expression through music is celebrated rather than critiqued. It allows for personal representation that can be shared and result in strong connections made with like-minded users on a global scale. Most importantly, it allows for people to choose how they want to portray themselves through their personal taste in music, empowering individuals to practice freedom of expression in a safe and unrestricted forum.
The Snapchat Update: More than Just Selfies
Yesterday, Snapchat, a photo-sharing app, unveiled its biggest update to date. Many new and substantial features have been added to the app. These updates seem have morphed Snapchat from a simple and easy single-feature app into a much more dense and complicated app.
One of the major changes included in Snapchat’s update is the interface. The entire user interface of the social media app has ben redesigned including the icons, menus, and buttons. Even the font has been change to a smaller and sleeker option. The redesigned interface, however, is just the beginning.
The ability to text message is another prominent feature of Snapchat’s update. Previously users could send a 45-character blurb along with their photo or video. Users can now have full conversations with their Snapchat friends by merely swiping right on a username when on the inbox page. Users are also able to share pictures through this messaging section of the app. Users can take a new photo of themselves in traditional Snapchat fashion or use a photo saved on the phone’s camera roll. This new photo feature is only available when messaging. Users will still be unable to access photos from their camera roll when using the photo-sharing portion of the app. Of course, these text and photo messages will delete but only after both users leave the screen.
Video chatting is another new feature Snapchat has added to the app. This feature can only be activated when both users have the app open and are viewing that particular conversation. Like other video chatting mechanism, the snapchat update allows users to toggle between both the front and back cameras.
Many believed Snapcaht to be a fad that would eventually fade. However, it has been able to stay relevant for some time. These Snapchat updates seem to encompass (let’s be honest, cram in) many different and new elements. Do you think this was an attempt for Snapchat to stay relevant in the eyes of the consumer? Or is this update the way of the future?
This new app called Cloak is a continuation of an anti-social trend that can be seen in applications like Snapchat and WhatsApp.
Ever wanted to avoid someone? It’s not that you don’t like this person, but your day just might be better if you did not randomly run into him or her. If so, there is a new app called Cloak that is just for you. It’s the newest in anti-social apps. It helps you deliberately avoid people. That’s right; Cloak has teamed up with Instagram and Foursquare, using their location devices to find your friends, so that you can avoid them. It’s currently only for iOS, but the idea is that it will expand if people like it. It’s currently free in the app store. Continue reading →
Well the inevitable has finally happened. Businesses have done it once again. They have infiltrated social media as a means of marketing. The target this time? Snapchat
Most students these days believe that social media is harmless, but in reality, social media does more harm then good. When a student posts pictures or status on their Facebook or Twitter, they only think that their friends can view it. However, once they are uploaded they are available to the public. Also, the delete button gives them a sense of security, but anything that is uploaded on the internet can be traced even if it is deleted.