The New Snap Pixel Is Finally Here and We Couldn’t Be More Excited

Snapchat is finally getting with the program. They have created a pixel to help track users after they use an ad. The new snap pixel will be specific to advertiser’s websites in order to give brands a better idea of how their ads are doing. This will help with engagement as well as give insight into what users like.

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Measuring Ad Exposure Through Snapchat

For companies that like to see the numbers, Snapchat introduced a tool for tracking and measuring ad exposure. In the last year, we have seen more ads coming up on Snapchat from companies like Fabletics and JustFab. Now, Snapchat’s tool called Snap Pixel will allow companies to track user’s interactions after seeing an ad on the app. Continue reading

Now You Can Discover and Interact with New Snapchat Context Cards

You won’t have to leave the app to explore a geotag on a Snap due to the new Snapchat Context Cards feature. Snapchat announced this feature last week to enhance users discovery of information about locations. This feature further engages users all while remaining in-app. If you’re curious or intrigued by a location tagged in a friend’s Snap Story, now you won’t have to go look it up elsewhere. Continue reading

Snapchat Teen Usage Continues to Lead

The world of social media is competitive. It is hard to get ahead, and stay ahead, with so many different platforms. The competition does not seem to faze Snapchat. Numbers don’t lie, and the latest numbers show us that Snapchat teen usage is at an all time high. Why are so many teens choosing this platform over all others? Can the company maintain their success, or is it simply 15 minutes of fame?  Continue reading

The New Snapchat Animated Bitmoji Has Users Dancing

Almost every Millennial remembers how exciting it was to create a Mii on the Wii game console. A tiny little version of you appeared on the virtual court as you played a tennis match in your living room. You might be lying if you say you never made a Sims version of yourself in the early 2000’s. Today’s version of Sims and Miis are called Bitmojis. After years of creating virtual look-alikes, the Snapchat animated Bitmoji feature finally brings them to life.

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Why Snap Map is Beneficial in the World of Social

Snap Map is beneficial to you in more ways than one.

As if the world of social media could not get any more intrusive. Now, cue Snap Map, the latest (and creepiest) feature of Snapchat. The possibilities that social media offers its users are endless. 

Snap Map is the feature that users want to hate, yet, can’t help but to love. What is it, exactly? And more importantly, what are the reasons why Snap Map is beneficial to you?

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This or That: Snapchat and Instagram Stories

Whether we like it or not, we live in a world where it is more common to take a picture of our lunch than a picture of our family. It is almost expected of us to post on social media about whatever cool event we attended so that all of our followers can see how fun our Friday night was. Snapchat and Instagram Stories give users the unique ability to basically live stream every moment of their day. The two features seem identical, but there are a few small differences that set the two apart from each other.

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Snapchat VS “Going Live”: Why Snapchat Wins

With the new ability for users to stream live video, Instagram and Facebook have both began to encroach on Snapchat’s long held territory.

The ability to share a personal video, a snapshot of a person’s experience or a window into their lives was how Snapchat revolutionized the social media world. Users were able to communicate with each other through shared sights and experiences. Instead of sending text messaged to explain what was going on, users had the ability to show their surroundings in live time. It didn’t take long for Instagram to see that a picture is worth a thousand words, but a video is worth ten million. So they decided to allow users to post photos as well as minute long videos.


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Messaging App Telegram One-Ups Facebook Messenger by Revealing New Gaming Features

messaging app telegram
Watch out, Facebook Messenger and WhatsApp. Messaging App Telegram just raised the bar for social networking by adding games to its platform.
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Why do teens LOVE to use Snapchat?

Why teens use SnapchatIt’s no surprise teenagers love to use social media, they were basically born into it. But what differentiates the channels? Most people know that teens Facebook usage is declining. Piper Jaffray Companies recently completed its 32nd semi-annual “Taking Stock With Teens” research survey. This survey highlights spending trends and brand preferences amongst 10,000 teens across 46 U.S. states.

In this study, Piper Jaffray discovered that Snapchat is quickly surpassing competing channels and cutting into Facebook’s usage. Snapchat is becoming THE preferred social network for teens.

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Spectacles by Snapchat, Take That Instagram

Yes. The rumors are true. According to Evan Spiegel, Snapchat’s beloved CEO, Snapsnapchat-spectacleschat has revealed its Snap Spectacles. The spectacles will be released in the fall of 2016 in three blooming colors: black, teal or coral. These snazzy new sunglasses aren’t just cool because of their futuristic design. Oh no. These spectacles take videotaping to a whole new level. Continue reading

The Open Loop: Are All-In-One Apps the Next Big Thing?

Imagine an all-in-one app that lets you post photos, live stream videos, message other users, purchase items and make other kinds of transactions. This idea of an open loop app is the next big thing, and it’s exactly what companies like Facebook and Snapchat are trying to achieve.

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Improve Your Snapchat Game: Super Bowl Edition

Back in the day, before the emersion of social media, Super Bowl Sunday was the biggest day for football fans. Friends and family gathered to enjoy the football game, as well as the entertaining commercials. Today, much more plays into the Super Bowl than just football and fun commercial breaks. Social media has stepped in to improve people’s Super Bowl experience and to promote brands.

Improve Your Snapchat Game: Super Bowl Edition


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