“PLEASE DO NOT WATCH THE SHOW THROUGH A SCREEN ON YOUR SMART DEVICE/CAMERA. PUT THAT S— AWAY…” stated a sign at a Yeah Yeah Yeahs concert. We’ve all done it. We’ve taken loads of pictures, tweeted, Instagrammed, and checked in, experiencing the concert through a screen. We do this to preserve and share our experiences with others, but using social media at concerts actually takes us out of the experience altogether.