As the world becomes increasingly evolved into an age of technological advancement, our daily lives become overwhelmed with more and more digital communication. It seems as if all aspects of our lives, from personal relationships to business strategies, are turning to social media. It has quickly become a relied upon tool to instantly communicate relevant information, keep the population well-informed on current events, as well as to gather support and awareness for a organization or cause. While social media can have a vast amount of success, it can in turn pose detrimental repercussion if it is not executed appropriately. Social strategies are required in order to achieve the organizational purpose and use of social media.